Senior Manager, Global Integrated Campaigns

Summary

Join Docker's Growth Marketing team as a Global Integrated Campaigns Lead to develop and execute innovative marketing campaigns driving demand and acquisition. You will lead a team of campaign managers, collaborating with various departments to align strategies and achieve business objectives. This role demands strategic thinking, hands-on leadership, and a data-driven approach to optimize campaign performance and maximize ROI. Success is measured by key performance indicators (KPIs) such as campaign ROI, MQL-SQL conversions, and acquisition cost reduction. The ideal candidate possesses extensive B2B marketing experience, strong leadership skills, and a deep understanding of digital marketing strategies. Docker offers a remote-first work environment and various employee benefits.

Requirements

• 7+ years of experience in B2B marketing, with a strong focus on integrated campaigns
• Proven track record of developing and delivering successful global marketing campaigns that drive measurable results
• Expertise in managing cross-functional teams and leading through influence
• Strong understanding of self-service and sales-led funnel dynamics
• Deep knowledge of digital marketing strategies, ABM, content marketing, and lifecycle marketing
• Analytical mindset with the ability to synthesize complex data into actionable insights
• Excellent communication and presentation skills, with experience influencing C-level stakeholders

Responsibilities

• Define and deliver the global integrated campaign strategy to support Docker’s growth objectives, balancing short-term results with long-term brand building
• Lead the planning, development, and execution of integrated campaigns spanning multiple channels, including digital advertising, email, events, content marketing, social media, and ABM
• Align campaign goals with key business objectives, including driving self-service acquisition, sales pipeline generation, and customer expansion
• Lead by example by rolling up your sleeves to directly engage in campaign optimization while coaching your team toward excellence
• Manage and mentor a high-performing team of campaign managers, fostering a culture of accountability, innovation, and continuous improvement
• Align closely with Revenue and Product teams to ensure seamless execution of growth strategies across customer touchpoints
• Collaborate with Product Marketing, Regional Marketing, Sales, and Data Analytics teams to align on messaging, targeting, and measurement
• Foster a culture of experimentation, continuously iterating campaigns based on data insights to maximize ROI
• Continuously analyze and optimize campaign performance to achieve or exceed KPIs, including ROI, MQL-to-SQL conversion rates, and customer lifetime value
• Utilize customer insights, market trends, and competitive intelligence to refine targeting and messaging strategies
• Oversee the creation of campaign timelines, budgets, and deliverables, ensuring projects are executed on time and within scope
• Define and track campaign success metrics, producing regular performance reports for senior leadership and cross-functional stakeholders
• Maintain a structured approach to prioritizing resources and managing competing priorities

Preferred Qualifications

• Experience in SaaS, developer tools, or technology industries
• Familiarity with Docker’s ecosystem and developer audience
• Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce)
• Experience working in a fast-paced, growth-stage company

Benefits

• Freedom & flexibility; fit your work around your life
• Home office setup; we want you comfortable while you work
• 16 weeks of paid Parental leave
• Technology stipend equivalent to $100 net/month
• PTO plan that encourages you to take time to do the things you enjoy
• Quarterly, company-wide hackathons
• Training stipend for conferences, courses and classes
• Equity; we are a growing start-up and want all employees to have a share in the success of the company
• Docker Swag
• Medical benefits, retirement and holidays vary by country