Senior Manager, Integrated Campaigns

Summary

Join iManage as a Senior Manager of Integrated Campaigns and lead the development and execution of innovative marketing campaigns. You will collaborate with cross-functional teams, manage campaign projects, and analyze performance data to optimize results. This role requires 10+ years of experience in B2B SaaS or technology marketing, strong communication and project management skills, and expertise in marketing analytics platforms. iManage offers a flexible work policy, comprehensive benefits including health insurance, retirement plan, paid parental leave, and opportunities for professional development. The company fosters a supportive and inclusive culture with a focus on impactful work and career growth.

Requirements

• Experience in the B2B SaaS or technology company
• 10+ years of multi-channel campaign strategy development and marketing execution experience
• Experience in presenting, communicating and orchestracting conversations across senior leadership in the business
• Exceptional communication skills, and a comfort navigating large teams and operating cross-functionally with stakeholders of varying levels
• Strong project management skills with the ability to manage multiple projects across various people and teams
• A deep understanding of funnel conversion and campaign performance metrics, with the experience using automation and analytics platforms such as Marketo, Salesforce and Power BI
• A results driven mindset, with the ability to analyze and interpret data to make data-driven recommendations for program modifications and optimization
• Experience working in a fast-paced environment

Responsibilities

• Develop and execute end-to-end, integrated marketing campaigns across multiple channels that engage customers and prospects aligned to key segments, resulting in engagement, pipeline growth and revenue
• Define and refine the buyer journey, aligning messaging and tactics to each stage of the funnel, ensuring seamless and effective progression from awareness to conversion
• Orchestrate the end-to-end campaign process including planning, execution, and tracking of campaign activities. Ensure all campaign deliverables are completed and on time
• Partner closely with cross-functional teams including sales, product marketing, brand, content, field, marketing ops and demand to ensure campaign alignment with business objectives. Extend and maximize the reach of our integrated campaigns by aligning with Customer Success and Partner Marketing teams
• Collaborate with our brand team to develop and promote the iManage brand, positioning and messaging. Identify opportunities and moments within the buyer journey to generate and amplify brand awareness
• Collaborate with the content team to identify and recommend assets and offers that map to the campaign and the buyer journey
• Partner with Sales Enablement to ensure Sales, Business Development, Customer Success, and Support teams can speak to the campaign messaging and value proposition. Ensure cross-functional teams leverage aligned content assets and messaging for each campaign
• Monitor and report on end-to-end funnel metrics to understand lead progression and identify opportunities to inform the campaign strategy. Analyze campaign performance data and adjust strategies as needed to optimize results
• Monitor and optimize campaigns through A/B testing. Stay up to date on industry trends and best practices to continuously improve campaign effectiveness

Preferred Qualifications

Asana experience

Benefits

• Flexible work hours that allow me to balance my ‘me time’ with my work commitments
• Collaborate in a modern open plan workspace, with a gaming area, free snacks, drinks and regular social events
• Focus on impactful work, solving complex, real challenges utilizing the latest technologies and protocols
• Own my career path with our internal development framework
• Learn new skills and earn certifications with access to unlimited courses in LinkedIn Learning
• Join an innovative, industry leading SaaS company that is continuing to grow & scale!
• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data
• Rewarding me with an annual performance-based bonus
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%
• Giving access to HealthJoy, a healthcare concierge service, to help me maximize my health benefits
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave
• Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset
• Caring for my mental health and well-being with multiple company wellness days and free access to resources the support mindfulness, meditation and more