Senior Manager, Marketing Operations

Summary

Join GoCanvas as a Senior Manager, Marketing Operations and lead the marketing operations and web team. You will play a crucial role in improving marketing efficiency and effectiveness, overseeing marketing technology, and optimizing marketing campaigns. This position requires 7+ years of marketing operations experience with leadership experience and a strong understanding of marketing principles and technologies. You will collaborate with cross-functional teams and drive innovation in marketing processes. GoCanvas offers a remote-first environment and a comprehensive benefits package including health insurance, paid time off, 401k matching, and generous parental leave. The expected salary range is $108k-$120k annually.

Requirements

• 7 years of marketing operations hands-on experience with leadership experience is needed
• Proven ability to program manage, problem solve, and drive results, with an eye for details
• Experience in a role requiring rigorous analytical problem-solving, quantitative analysis, and complex stakeholder management
• Strong understanding of marketing principles and best practices, with expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Exceptional analytical and project management skills, capable of leading diverse teams and managing multiple projects simultaneously
• Excellent communication and interpersonal abilities allow effective collaboration across all organizational levels
• A commitment to continuous improvement with a process-oriented mindset focused on efficiency, scalability, and quality

Responsibilities

• Serve as a player/coach with the marketing operations/web team to support business objectives
• Oversee and optimize the marketing operations infrastructure, including marketing technology stacks and CRM systems
• Develop, implement, and oversee operational strategies that enhance marketing efficiency and align with business objectives
• Manage the execution and analysis of marketing campaigns across various channels to ensure their success and alignment with strategic goals
• Head the optimization of owned channels, email and web, to strengthen performance as lead generation and education platforms
• Facilitate, train, and lead troubleshooting and continuous improvement efforts for lead management processes and campaign execution
• Establish and monitor key performance metrics to gauge marketing effectiveness and identify areas for improvement
• Collaborate with cross-functional teams, including sales, finance, and IT, to ensure marketing operations are cohesive and supportive of overall company objectives
• Drive innovation in marketing processes and technologies to maintain a competitive edge in operational capabilities

Preferred Qualifications

SaaS experience

Benefits

• 13 Company-Paid Holidays
• Medical Insurance (where the Employee Only level of coverage is free!)
• Dental and Vision Insurance with employer contribution
• Health Savings or Flexible Spending Account depending upon your medical plan selection
• Basic Term Life Insurance and Personal Accident Insurance
• Voluntary Life Insurance
• Short and Long-Term Disability
• 401k plan with employer match
• Pet Insurance
• Generous Parental Leave
• Remote-first environment