Senior Manager, Marketing Operations

Summary

Join OneSignal, a leading omnichannel customer engagement solution, as a Marketing Operations Manager. You will be responsible for owning a significant portion of the MarTech stack, primarily Marketo, and working closely with the marketing team to ensure successful execution of marketing strategies. This role requires strong technical skills, proficiency in marketing automation tools, and excellent communication abilities. You will support various marketing operations initiatives, including lead management, data cleansing, and reporting. The ideal candidate will have 5+ years of experience in marketing operations at a technology company, preferably in B2B SaaS. OneSignal offers a competitive salary, equity program, and comprehensive benefits.

Requirements

• 5+ years experience at a technology company in marketing operations, preferably in B2B Saas
• Proficiency in Marketo, SFDC, and integrating marketing systems with other technologies
• Technically inclined with the ability to help implement integrations and knowledge of modern marketing tools
• Strong interpersonal skills; demonstrated effective listening and communication skills with the ability to synthesize data collected and identify the root of problems/causes

Responsibilities

• Own the majority of the MarTech stack, with a focus on Marketo. Help evolve and streamline our stack as well as research and implement the latest tools/technologies to increase lead quality via intent, predictive analytics, attribution, and data enrichment
• Work closely with the marketing functional driver across demand generation, lifecycle marketing, events, webinars, paid media and more to enable and improve their strategies
• Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing
• Provide end-to-end visibility to marketing funnel velocity, segmentation, targeting, and campaigns
• Assist with lists creation, cleaning and importing as well as data enrichment and cleaning
• Develop training and documentation to ensure Marketers are fully enabled to use system features and processes
• Troubleshoot issues as they arise from various business partners relating to system workflow gaps and platform inconsistencies
• Partner closely with cross-functional teams to ensure sales and marketing alignment on key processes, reporting, and initiative goal-setting
• Help build reliable reporting to better track ROI, attribution, and leads from organic, paid, events, outbound, webinars, and nurture programs
• Make data-based recommendations for how we can drive more conversions, revenue and efficiency within each channel

Preferred Qualifications

• Experience with other tools in our stack: HubSpot, LeanData, BookIt, Outreach, Bizible, Mixpanel, Gong, Intercom, Google Analytics
• Modeling skills in Excel and the ability to work with SQL is a plus but not required

Benefits

• Competitive equity program
• Comprehensive and inclusive benefits
• Remote work as the default option in the United States in California, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK and Singapore