Senior Marketing Operations Manager

Summary

Join Recorded Future, a leading intelligence-driven cybersecurity company, as a Senior Marketing Analytics and Operations Manager. Reporting to the Head of Marketing Analytics and Operations, you will play a crucial role in scaling and optimizing marketing operations. This position requires expertise in marketing automation, lead scoring, and attribution strategies. You will collaborate with cross-functional teams, design scalable processes, and ensure seamless integration across platforms. Your responsibilities include managing marketing automation platforms, developing lead scoring models, implementing attribution models, and providing internal MarTech enablement. The ideal candidate possesses extensive experience in marketing analytics and operations, proficiency with marketing automation tools, and strong analytical skills.

Requirements

• 5+ years of experience in marketing analytics, operations, marketing automation, or related fields
• Proficiency with marketing automation tools, including Adobe Marketo Engage and HubSpot
• Working knowledge of CRM platforms, such as Salesforce
• Strong expertise in implementing and managing attribution models (e.g., multi-touch, first-touch, last-touch)
• Familiarity with BI tools such as Domo, Looker, or Tableau
• Advanced Excel/Google Sheets skills for data manipulation and analysis
• Excellent communication skills, with a proven ability to collaborate across teams and present data-driven insights to stakeholders
• Proven ability to thrive in ambiguous situations and solve complex problems with a user-first mindset

Responsibilities

• Manage and optimize marketing automation platforms, including Adobe Marketo Engage and HubSpot, to support lead management, campaign execution, and CRM integrations
• Build workflows and automation to streamline lead nurturing, scoring, and sales handoff processes
• Ensure system data integrity to support accurate reporting and performance analysis
• Develop and manage advanced lead scoring models to prioritize prospects for sales engagement
• Implement and maintain attribution models, such as multi-touch attribution, first-touch attribution, and last-touch attribution, to measure campaign performance and ROI
• Collaborate with marketing and sales teams to align on lead lifecycle definitions and scoring mechanisms
• Lead internal training sessions to ensure teams effectively use marketing technology platforms and capabilities
• Create and maintain documentation, guides, and best practices to empower internal stakeholders to leverage MarTech tools
• Provide ongoing technical support and troubleshooting for marketing operations tools and integrations
• Act as the point of contact for MarTech-related queries, ensuring optimal use of tools and driving adoption across teams
• Create and maintain dashboards and reports to provide visibility into pipeline performance and marketing impact
• Conduct regular audits to ensure data accuracy and actionable insights
• Use analytics to identify opportunities for optimizing pipeline velocity and campaign effectiveness
• Integrate marketing automation platforms with CRM systems (e.g., Salesforce) and third-party tools
• Work closely with Demand Generation, Field Marketing, and BDR teams to enhance collaboration and process efficiency
• Partner with leadership to develop investment frameworks, guide planning cycles, and support resource allocation
• Identify and lead initiatives to improve processes and operational efficiency
• Contribute to the long-term strategy for scaling marketing operations in a high-growth SaaS environment

Preferred Qualifications

• Marketo Certified Associate
• Salesforce Associate certification
• Experience working with intent data platforms or predictive analytics tools
• Previous experience in a high-growth, enterprise SaaS organization, ideally in cybersecurity or a related industry

Benefits

• Incentive compensation
• Equity
• Medical, dental, vision, life insurance and 401K