Loopio is hiring a
Senior Manager Marketing Operations, Remote - Canada

Summary

The job description is for a Marketing Operations leader role at Loopio, a remote-first company that supports learning & growth opportunities. The role involves managing marketing technology, insights and reporting, leadership and growth, operational efficiency, and ensuring lead routing accuracy. The ideal candidate has 5+ years of experience in a B2B marketing operations role, ideally with experience working at a SaaS company and has 2 - 3 years of experience in a people management capacity.

Requirements

• You have a passion for technology and providing valuable insights to help the team hit their goals
• You come with 5+ years of experience in a B2B marketing operations role, ideally with experience working at a SaaS company
• You have 2 - 3 years of experience in a people management capacity
• You have a good balance of Marketing, operations and technology functional skills
• You have strong working experience with CRMs like Hubspot and Salesforce
• You have experience and knowledge of the sales cycle and the role the marketing plays in it
• You are driven and passionate about helping Marketing teams optimize their performance
• You’re extremely organized with the ability to multitask in a fast-paced environment
• You have experience creating business plans and know how to sell it to internal stakeholders

Responsibilities

• Act as the marketing technology platform owner for all marketing systems including building out the technology roadmap for all marketing systems and platforms
• Ensure all systems within marketing and the greater organization are properly integrated to ensure data integrity and efficiency in operations
• Lead the evaluation, vendor selection, implementation and eventual ownership for all new marketing technology solutions
• Track and report results by providing KPI dashboards, campaign reporting and key behavioral insights
• Own and evolve attribution reporting to ensure opportunity and revenue generation are being tracked back to the correct source
• Ensure lead scoring process and models are optimized to maximize conversion
• Guide the Marketing Operations Specialist on their journey to world class by providing training, mentoring and weekly doses of inspiration
• Deliver effective change management and communication to ensure smooth transition to any new technology or process
• Ensure lead routing is 100% accurate and timely to enable timely follow-up from Sales
• Ensure that every marketing program and campaign are executed accurately and efficiently by implementing SLA timelines and ensuring compliance to processes and timelines

Benefits

• You’ll learn more than you thought was possible; our team is obsessed with personal and professional growth (every Looper receives a professional mastery allowance each year)
• You’ll be set up to work remotely with a MacBook laptop, a monthly phone and internet allowance, and a work-from-home budget to help get your home office all set up!
• Join us in regular company socials, AMA (Ask-Me-Anything), and quarterly kick-off to celebrate the big wins and milestones as #oneteam!
• You’ll be joining a culture that has thoughtfully built out opportunities for connections in a remote first environment