Senior Marketing Operations Manager

Summary

As the Senior Marketing Operations Manager at DataCamp, you will optimize and streamline marketing processes and systems to enhance B2B and B2C marketing efforts. This role involves building a world-class marketing tech stack, integrating multiple data sources, providing actionable insights, and collaborating with cross-functional teams.

Requirements

• 5+ years of experience in marketing operations and analytics in a B2B PLG SaaS or marketplace (B2B + B2C) environment
• Proficiency in Salesforce and marketing automation tools (e.g., Marketo, HubSpot)
• Experience with email tools such as Braze, Iterable, Customer.io, etc., is a big plus
• Experience working with data science teams to integrate multiple data sources for actionable insights
• Knowledge of analytics tools such as Google Tag Manager, GA4, Heap, etc
• Knowledge of reverse ETL and no-code automation tools
• Track record of building world-class marketing tech stacks, systems, and processes enabling global marketing teams

Responsibilities

• Architect and implement a cohesive marketing technology stack that supports both B2C and B2B GTM motions
• Ensure seamless data flow and integration across various systems, including web forms, Salesforce, email automation tools, marketing automation systems, and appointment-setting tools
• Oversee and optimize lead flow, management, segmentation, scoring, and funnel processes
• Drive growth through the implementation of automated processes and streamlined operational workflows
• Work closely with the Data Analytics & Engineering team to provide clear and agile views into marketing campaign performance, revenue, and pipeline generation
• Develop and maintain comprehensive reporting systems to track key marketing metrics and KPIs
• Continuously assess and rationalize the marketing tech stack, ensuring optimal performance and ROI
• Lead cross-functional projects to improve data quality, system integrations, and operational processes
• Oversee and manage the day-to-day programming of marketing campaigns and workflows
• Enable and train marketing team members to perform their own campaigns using the marketing automation tool
• Develop and maintain documentation and training materials for marketing tools and processes
• Stay up-to-date with industry trends and best practices in marketing operations and technology