DataCamp is hiring a
Senior Marketing Operations Manager, Remote - Europe

Summary

As the Senior Marketing Operations Manager at DataCamp, you will optimize and streamline marketing processes and systems to enhance B2B and B2C marketing efforts. This role involves building a world-class marketing tech stack, integrating multiple data sources, providing actionable insights, and collaborating with cross-functional teams.

Requirements

• 5+ years of experience in marketing operations and analytics in a B2B PLG SaaS or marketplace (B2B + B2C) environment
• Proficiency in Salesforce and marketing automation tools (e.g., Marketo, HubSpot)
• Experience with email tools such as Braze, Iterable, Customer.io, etc., is a big plus
• Experience working with data science teams to integrate multiple data sources for actionable insights
• Knowledge of analytics tools such as Google Tag Manager, GA4, Heap, etc
• Knowledge of reverse ETL and no-code automation tools
• Track record of building world-class marketing tech stacks, systems, and processes enabling global marketing teams

Responsibilities

• Architect and implement a cohesive marketing technology stack that supports both B2C and B2B GTM motions
• Ensure seamless data flow and integration across various systems, including web forms, Salesforce, email automation tools, marketing automation systems, and appointment-setting tools
• Oversee and optimize lead flow, management, segmentation, scoring, and funnel processes
• Drive growth through the implementation of automated processes and streamlined operational workflows
• Work closely with the Data Analytics & Engineering team to provide clear and agile views into marketing campaign performance, revenue, and pipeline generation
• Develop and maintain comprehensive reporting systems to track key marketing metrics and KPIs
• Continuously assess and rationalize the marketing tech stack, ensuring optimal performance and ROI
• Lead cross-functional projects to improve data quality, system integrations, and operational processes
• Oversee and manage the day-to-day programming of marketing campaigns and workflows
• Enable and train marketing team members to perform their own campaigns using the marketing automation tool
• Develop and maintain documentation and training materials for marketing tools and processes
• Stay up-to-date with industry trends and best practices in marketing operations and technology