Senior Manager, Marketing Operations

Summary

Join Narvar as the Sr. Manager of Marketing Operations and oversee the platform execution and optimization of our marketing operations function. You will report to the Sr. Director of GTM Systems and collaborate cross-functionally. Key responsibilities include platform administration for marketing tools (Marketo, Salesforce, ZoomInfo, Gong), campaign operations, and data quality management. You will build reports, dashboards, and nurture programs. The role requires expertise in Marketo and Salesforce, along with strong analytical and problem-solving skills. This position offers a competitive salary and benefits package.

Requirements

• Adobe Marketo Engage Expert or Master Certification
• 7+ years of experience in business ops, marketing automation, demand gen, or similar roles
• 4+ years of Marketo experience executing campaigns and developing operational systems
• 2+ years of Salesforce experience, with a focus on reporting and system integrations
• A strong grasp of how to integrate common GTM revenue systems, and a foundational understanding of technical concepts such as relational databases and APIs
• Understanding of B2B sales processes, including lead routing and BDR qualification

Responsibilities

• Serve as the primary administrator for core Marketing and BDR tools, including Marketo Engage, Marketo Measure, ZoomInfo, and Gong Engage
• Own and optimize the integration between Marketo and Salesforce, ensuring smooth lead processing and data synchronization
• Maintain a roadmap for operational initiatives, including lead scoring, data hygiene, compliance, attribution, and lead management processes
• Establish and document guidelines, best practices, and operational workflows
• Partner with the experiential marketing team to support live and virtual events, ensuring lead data is accurately routed to BDR teams for timely follow-up, both before and after events
• Partner with the revenue marketing team to execute go-to-market strategies, focusing on accurate campaign attribution and reporting
• Collaborate with content and revenue marketing teams to design and implement scalable, personalized nurture programs that drive engagement and conversions
• Use Salesforce to build reports and dashboards that provide actionable insights into campaign performance and our lead lifecycle
• Champion data integrity by collaborating with GTM teams to keep contact data accurate and up to date
• Leverage data enrichment tools to clean, normalize, and deduplicate data, ensuring proper lead-to-account association and segmentation

Benefits

• Annual bonus
• Equity
• Benefits