Senior Marketing Operations Manager

Summary

Join Twilio as a Senior Marketing Operations Manager and become a key player in optimizing our marketing funnel. You will own and improve lead management processes, integrating marketing technologies like Marketo and Salesforce. This role requires a deep understanding of B2B sales and marketing funnels and strong technical expertise in marketing automation. You will collaborate with cross-functional teams to enhance data collection, lead scoring, and overall marketing performance. The position is based in Canada (Alberta, British Columbia, or Ontario) and may involve occasional travel. Twilio offers competitive pay and benefits, including generous time off and wellness leave.

Requirements

• 5+ years of Marketing Operations experience with a deep technical understanding of Marketo
• Understanding of typical B2B sales and marketing funnels, definitions, and processes
• Strong problem-solving skills to identify and address issues impacting lead handoff to Sales
• Experience across marketing tech stack including: CRM (Salesforce preferred), web chat (Qualified preferred), CDP (Segment preferred), enrichment tools (Clearbit, ZoomInfo), event management (Swoogo preferred), webinar (BigMarker preferred), and analytics (Tableau, Looker)
• Experience with Marketo to Salesforce custom integrations and API webhooks
• Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing
• Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas

Responsibilities

• Own and influence “the Lead Factory”. Own Twilio’s implementation of lead scoring including working with analytics to optimize and release updates/new models
• Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales
• Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations
• Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture
• Own the integration between Marketo and Salesforce and troubleshoot any issues that arise
• Oversee and optimize the marketing technology stack, including Marketo, Salesforce, data enrichment technologies, and other relevant tools such as Qualified and Workato
• Embrace the “heart of marketing”. Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy
• Build strong working relationships with marketing and cross functional stakeholders

Preferred Qualifications

• Marketo Certified Expert
• Experience with Marketo implementations
• Understanding of Product-led growth (PLG) marketing

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program