Senior Marketing Operations Manager

Summary

Join Juniper Square's Revenue Operations team as a Senior Marketing Operations Manager. You will be a strategic leader, optimizing marketing efficiency and effectiveness using Salesforce and Marketo. Collaborate with cross-functional teams to implement robust marketing processes and ensure seamless execution. Leverage your expertise in marketing automation and CRM to empower marketing teams. This role requires a strategic mindset, independent work capabilities, and strong collaboration skills. The ideal candidate possesses deep technical system knowledge and a strong understanding of marketing automation and CRM. Juniper Square offers a variety of work arrangements and a competitive compensation package.

Requirements

• 5+ years of experience in B2B SaaS marketing operations, configuring systems and workflows to support demand generation, ABM, and marketing automation and attribution
• 2+ years of experience with marketing automation platforms with a focus on MAP to CRM integrations regarding lead workflows
• Proficiency with marketing technology platforms, including Marketo (expert knowledge required), Salesforce (high familiarity), DemandBase (familiarity), Highspot (familiarity), Google Marketing Platform (high familiarity), and other MarTech tools
• Proven experience in managing multiple cross-functional projects, with the ability to prioritize, align stakeholders, manage through roadblocks, and meet deadlines with flawless execution
• A proactive, solutions-oriented, and process-oriented mindset with the ability to diagnose issues, propose improvements, and implement changes
• Strong focus on data accuracy, operational efficiency, and campaign effectiveness
• Excellent written and verbal communication skills, with the ability to translate technical concepts into actionable insights
• Experience working closely with marketing, sales, and operations teams to align strategies and drive joint success
• Understanding of data privacy regulations like GDPR, with experience in ensuring compliance within marketing systems
• Strong data analysis skills with the ability to draw insights from multiple data sources and stakeholders to interpret marketing metrics and provide insights that drive decision-making. Proficient with advanced data functions in Microsoft Excel (i.e., Pivot Tables, VLOOKUPs, etc.)

Responsibilities

• Administer, implement, troubleshoot and optimize our marketing tech stack. Identify opportunities for improvement and ensure seamless integration
• Manage relationships with marketing technology vendors, monitor vendor performance, and identify opportunities for new technology
• Ensure data accuracy, consistency, and accessibility across marketing systems. Implement robust data governance processes and leverage data insights to optimize campaigns
• Develop and implement best practices for data management and hygiene in Marketo and other systems to ensure GDPR compliance
• Optimize lead generation, scoring, and routing processes. Implement effective lead nurturing campaigns
• Own lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, routing, attribution and conversion rate optimization
• Develop and execute marketing campaigns, track performance, and identify opportunities for improvement
• Streamline marketing processes, automate tasks, and implement best practices
• Work closely with marketing, sales, and technical teams to achieve marketing goals
• Serve as the primary point of contact for all marketing operational requests, translating business needs into technical requirements as needed, managing project plans, and ensuring timely delivery
• Create business requirements documents and maintain all process and system documentation
• Assist in ad hoc go-to-market initiatives as needed

Benefits

• Health, dental, and vision care for you and your family
• Life insurance
• Mental wellness coverage
• Fertility and growing family support
• Flex Time Off in addition to company paid holidays
• Paid family leave, medical leave, and bereavement leave policies
• Retirement saving plans
• Allowance to customize your work and technology setup at home
• Annual professional development stipend