Manager, Marketing Operations

Summary

Join Instructure as the Manager, Marketing Operations, and become a strategic partner for Marketing field teams. Guide the lead process, systems, and business intelligence strategy across four Marketing teams. Streamline Marketing field operations, identify growth opportunities, and collaborate cross-functionally to drive innovation. Work closely with Revenue Operations, Enterprise Systems, Sales, Customer Experience, and Product teams to develop scalable solutions and ensure alignment with the Go-to-Market strategy. This role involves leadership and team development, collaboration and stakeholder management, operational management, and data analytics. The position reports to the Director of Marketing Strategy & Operations.

Requirements

• Minimum of 5 years as a Marketing Operations Manager or similar Operations role
• Experience in Marketing preferred
• Proven expertise in Marketing operations, business analysis, and program management
• Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.)
• Experience implementing and iterating upon Marketing tools and platforms
• Experience driving a roadmap cross-functionally
• Strong passion for driving growth through technology, process, and innovation
• Proven ability to manage relationships with senior stakeholders
• Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth
• Strong understanding of marketing methodologies and best practices
• Strong understanding of marketing operations methodologies and best practices
• Ability to manage complex projects and execute marketing initiatives
• Experience in programmatic execution and program management
• Strong communication skills
• Proven experience in presenting reports and data insights
• Outstanding networking and relationship management skills
• Ability to work independently and collaboratively in a fast-paced environment
• Proven ability to partner across departments and functions
• Excellent problem-solving skills
• Ability to proactively address challenges and adapt in a fast-paced environment
• Commitment to continuous improvement and innovation in processes and marketing practices

Responsibilities

• Assisting the Marketing Ops team with planning, hiring, and developing new hires into expert MOps professionals
• Foster a culture of growth and innovation across the Marketing Operations team
• Oversee tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance
• Drive forward the Marketing organization’s vision of success through strategic partnership and alignment with Marketing leadership and cross-functional partners
• Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs
• Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team
• Maintaining strong relationships with stakeholders for cohesive execution of Marketing strategies
• Partnering with teams for goal setting and performance tracking
• Support strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs
• In partnership with the Marketing Systems team, support internal tools for marketing system & process monitoring and prospect & customer communication
• Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal
• Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions
• Analyze, interpret, and translate more complex data sets for the Marketing team on a regular cadence

Benefits

• Competitive salary, and 401k
• Medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Paid time off, 11 paid holidays, and flexible work schedules
• LifeStyle Spending Account