Senior Marketing Operations Manager

Summary

Join Motus, a leader in vehicle reimbursement and driver risk mitigation, as a Senior Marketing Operations Manager. You will optimize marketing automation processes using HubSpot, Salesforce, and Demandbase, enhancing campaign performance and supporting pipeline generation. Collaborate with cross-functional teams to ensure flawless campaign execution and deliver data-driven insights. The ideal candidate possesses strong SaaS marketing operations experience and expertise in various marketing strategies. This role requires a deep understanding of the SaaS environment and its unique challenges. Motus offers a competitive salary and a comprehensive benefits package.

Requirements

• 3-5 years of experience in Marketing Operations or related roles, preferably within a SaaS environment
• Proven experience with marketing automation tools such as HubSpot, Salesforce, and Demand-base
• Expertise in SaaS marketing strategies, including account-based marketing (ABM), customer segmentation, lead scoring, customer journey mapping, and lifecycle marketing
• Strong understanding of sales-marketing alignment, lead nurturing, and the SaaS sales funnel
• Analytical approach with a track record of using data and reporting tools (e.g., Google Analytics, Tableau, Power BI) to generate actionable insights and optimize campaigns
• In-depth knowledge of data management standard methodologies, including lead quality management, segmentation strategies, and CRM management
• A proactive approach with an ability to discover opportunities for operational improvements and lead process optimization
• Excellent communication and teamwork skills, with the ability to work effectively across teams to achieve company-wide goals

Responsibilities

• Optimize Marketing Automation: Lead the administration and optimization of HubSpot, Salesforce, and Demandbase to streamline lead generation, championing, and conversion processes. Implement sophisticated workflows, integrations, and automation to enhance the customer journey from prospect to customer
• Campaign Execution & Process Improvement: Collaborate with marketing and sales teams to implement multi-channel marketing campaigns (emails, landing pages, forms, etc.) in alignment with revenue goals. Continuously improve campaign workflows to minimize errors, optimize performance, and increase campaign efficiency
• Lead Scoring & Data Management: Develop, implement, and optimize lead scoring models that align with sales objectives. Automate and manage lead imports from multiple sources and ensure consistent data quality across HubSpot and Salesforce, supporting better segmentation and personalized campaigns
• Reporting & Analytics: Analyze campaign performance data and identify trends and insights that drive decision-making and process optimization. Supervise and assess crucial indicators like customer acquisition cost (CAC), marketing qualified leads (MQLs), and sales qualified leads (SQLs) to determine the effectiveness of marketing efforts in generating revenue
• Cross-functional Collaboration: Work closely with marketing, sales, and RevOps teams to align objectives, optimize processes, and drive continuous improvement in lead management, campaign execution, and sales handoff
• Compliance & Data Quality: Ensure all marketing processes and data collection comply with relevant regulations (e.g., GDPR, CCPA) and standard methodologies in SaaS marketing. Maintain a strong focus on data hygiene, privacy, and governance, particularly across Salesforce and HubSpot
• Continuous Learning & Innovation: Stay updated on the latest trends in SaaS marketing, including advancements in account-based marketing (ABM), predictive analytics, and marketing automation driven by AI. Find opportunities to incorporate these technologies into the marketing tech stack to optimize results

Preferred Qualifications

Experience with additional SaaS platforms such as Marketo, Pardot, or Iterable is a plus

Benefits

• Medical, dental, and vision insurance with an employer contribution
• Flexible spending or health savings account
• Life and AD&D insurance
• Short-and long-term disability coverage
• Paid time off
• Employee assistance
• Participation in a 401k program with company match
• Additional voluntary or legally required benefits
• Medical Insurance, Dental Insurance​, Vision Insurance​ (effective day one)
• Open Paid Time Off​
• Flexible Spending Accounts & Health Savings Accounts​
• Motus-Fidelity 401K Plan​
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program​
• $2000 Internal Referral Program​
• WorkAnywhere Reimbursement of Internet and Cellular Costs​
• 16 weeks maternity and adoption leave
• 8 weeks paternity​ leave