Senior Manager, Product Marketing

Summary

Join Coupa as a Sr. Manager, Product Marketing and play a critical role in driving company growth. You will shape messaging, positioning, and sales enablement strategies for Coupa's AI-powered spend management platform. Simplify complex concepts, craft compelling stories to empower sales, engage customers, and elevate Coupa's market presence. Collaborate with cross-functional teams, leverage data-driven insights to align the product roadmap with customer needs, increase revenue, and strengthen Coupa's leadership in total spend management. Coupa offers a pioneering technology environment, a collaborative culture, and the opportunity to make a global impact. The role offers a competitive salary range of $126,650 - $171,000.

Requirements

• 5+ years of product marketing experience with a proven track record in driving messaging, positioning, and sales enablement
• Strong analytical and decision-making skills, able to diagnose business issues and resolve problems effectively
• Experience in presenting to diverse audiences, from small groups to large events, with the ability to engage, persuade, and communicate product value
• Ability to work cross-functionally, influencing and commanding respect across teams without direct authority

Responsibilities

• Understand key personas, use cases, and value drivers for Coupa products to create effective product positioning and messaging
• Enable sales and customer success teams to communicate the value of Coupa’s offerings through the creation of sales tools, collateral, and enablement processes
• Deliver market and competitive intelligence to support strategic decision-making and improve market presence
• Collaborate with marketing, sales, and product teams to drive pipeline, revenue, and product roadmap shaping
• Engage with customers and prospects in the field to support deals, gather insights, and identify ideal customers for references and case studies

Preferred Qualifications

Excellent communication skills, both oral and written, with a preference for an MBA and experience in CRM (Salesforce) or marketing Procurement/Finance SaaS products