Senior Manager, Product Marketing

Summary

Join Halcyon, a leading anti-ransomware platform company, as a Senior Manager of Product Marketing. You will spearhead partner-focused go-to-market strategies, developing compelling messaging and enabling our reseller, MSSP, and tech alliance partners. Key responsibilities include crafting partner-ready messaging, driving partner GTM strategies, building partner-facing assets, and monitoring market trends. This role demands strong B2B product marketing experience, particularly within channel ecosystems. Success requires excellent communication, cross-functional collaboration, and project management skills. Halcyon offers a comprehensive benefits package, including full healthcare coverage, 401k, disability and life insurance, flexible PTO, parental leave, and generous equity.

Requirements

• Comfortable operating independently while collaborating across teams
• Knowledge of partner incentive structures, GTM campaigns, and MDF programs
• Strong project management skills with a bias for action and measurable outcomes
• Able to thrive in a high-growth, rapidly evolving market
• 5–8 years of experience in B2B product marketing, with at least 2–3 years supporting partner or channel ecosystems
• Strong understanding of partner GTM motions including VARs, MSSPs, distributors and alliances
• Excellent writing, storytelling, and communication skills—comfortable simplifying complex topics
• Experience working cross-functionally with product, sales, and marketing teams in a fast-paced environment
• Experience with partner portals, asset management tools, and sales enablement platforms (e.g., Highspot, Seismic)
• Bachelor's degree in Marketing, Communications, Business, or a related field; technical background a bonus

Responsibilities

• Develop and maintain compelling, partner-ready messaging tailored to different partner types (e.g., MSSPs, VARs, cloud marketplaces, alliances)
• Collaborate with partner and field teams to create co-branded assets, joint solution positioning , and partner-specific sales narratives
• Drive partner GTM strategies aligned with product launches, campaigns, and regional initiatives
• Support partner enablement, onboarding, and activation through content, playbooks, and solution briefs
• Build and maintain a robust library of partner-facing assets, including battlecards, datasheets, solution overviews, and training materials
• Translate product capabilities into value-based messaging partners can use to sell into their markets
• Monitor and synthesize market trends, partner business models, and competitive offerings to inform messaging and differentiation
• Stay current on evolving channel dynamics
• Collaborate closely with Partner & Field Marketing, Channel Sales, and Alliances to support GTM execution and adoption
• Source customer stories and proof points to support marketing and partner initiatives

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering