Senior Manager, Product Marketing - Devices & Applications

Summary

Join 1Password as a Senior Manager, Product Marketing to lead the product marketing strategy for device and application security solutions. You will define the future of securing devices and applications, deliver the story of the Extended Access Management (XAM) platform, and drive market positioning and messaging. This role requires 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in people leadership. You will lead a team, conduct market research, create compelling messaging, and collaborate with sales and marketing. This remote position offers a competitive salary, comprehensive benefits, and growth opportunities within a fast-growing company. The role involves occasional travel to various locations across Canada and the US.

Requirements

• 10+ years of SaaS enterprise product marketing experience
• 5+ years in cybersecurity
• 3+ years in a people leadership role
• Proven ability to launch and scale enterprise security products
• Expertise across customer research, messaging, packaging, competitive positioning, storytelling, and sales enablement
• Ability to align go-to-market strategies with evolving customer needs and industry trends
• Deep knowledge of workforce security, access management, and emerging threats
• Insight into evolving IT and security priorities
• Excellent communication and leadership skills
• Ability to align and influence cross-functional teams

Responsibilities

• Lead launch and adoption strategies for innovative new device, application, and platform capabilities, empowering organizations to stay secure
• Develop product marketing strategy
• Support the growth of the Extended Access Management category and expand 1Password’s role in securing devices and applications
• Guide launch and adoption strategies for device, application, and platform security solutions
• Develop and mentor the team
• Coach and support a high-performing product marketing team, fostering accountability and growth
• Drive insights
• Conduct research to inform strategy, improving win rates, deal sizes, and market share while identifying competitive threats
• Create narratives and messaging
• Craft compelling messaging that differentiates 1Password from legacy MDM, IGA, IAM, and SSO solutions - helping us win against key competitors
• Activate with sales and marketing
• Equip sales with training and tools while driving XAM adoption through targeted campaigns
• Measure and optimize
• Track KPIs to refine strategies, driving product sales growth, customer adoption, and competitive wins

Preferred Qualifications

• Certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.)
• Bachelor or Master’s in Technology, Marketing, or related field or equivalent work experience

Benefits

• Health, dental, 401k and many others (USA)
• Health, dental, RRSP and many others (Canada)
• Paid time off
• Equity grant
• Participation in incentive programs
• Maternity and parental leave top-up programs
• Wellness spending allowance
• Generous PTO policy
• Company-wide wellness days off scheduled throughout the year
• Wellness Coach membership
• Comprehensive health coverage
• Company equity for all full-time employees
• Retirement matching program
• Training budget, 1Password University access, and learning sessions
• Free 1Password account (and friends and family discount!)
• Paid volunteer days
• Employee-led DEIB programs and ERGs and ECGs
• Fully remote environment
• Peer-to-peer recognition through Bonusly