Senior Product Marketing Manager

Summary

Join Aiwyn, a rapidly growing software company serving the accounting profession, and become a key player in shaping our product messaging and go-to-market strategy. Partner with product and sales teams to refine product positioning, create sales enablement materials, and develop a deep understanding of our buyer personas. You will strategize and execute content and campaign strategies, develop crucial marketing documents, and implement a customer marketing strategy to drive retention and upselling. Responsibilities include reporting on key platform metrics and identifying areas for improvement. This role requires strong product marketing experience, familiarity with account-based marketing and vertical SaaS, and excellent communication and problem-solving skills.

Requirements

• 5 + years of strong Product Marketing experience
• 3+ years of experience in the areas of Accounting or Marketing in small-to-mid-scale businesses
• Bachelor’s degree in business, marketing, or relevant experience
• Familiarity with account-based marketing
• Familiarity with vertical SaaS/Platform organizations
• Experience working in a fast-paced, startup environment
• Strong attention to detail and excellent problem-solving skills
• Ability to think strategically and execute with a high degree of precision
• Strong cross functional leadership and communication skills
• The ability to travel occasionally for onsite Company meetings

Responsibilities

• Partnering with the Product and Sales Teams, you will own and refine product messaging, value proposition, and positioning of the PracticeOS platform
• Created and managed sales enablement materials and training on our products and services for the sales and GTM teams
• Help develop a deep understanding of our buyer persona by continuously researching and gathering insights, including pain points, channels, and purchasing decisions, and socializing those insights with marketing, sales, and R&D
• In partnership with marketing, strategize and execute content and campaign strategies centered on go-to-market strategy and firm buying needs
• Responsible for developing, socializing, and executing documents such as market requirements, marketing, sales enablement, and launch plans
• Implement a customer marketing strategy, gathering customer references, testimonials, and case studies for external and internal use, establishing strategies to drive retention, engaging the Aiwyn customer community, and upselling and cross-selling products across the technology platform
• Work with marketing colleagues, sales, and sales operations to provide reporting on the PracticeOS platform, including revenue, marketing-influenced pipeline, sales velocity, and win/loss ratio, and monitor this ongoing to assess and address gaps in performance

Benefits

• Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls
• Remote, work-from-anywhere culture
• Flexible PTO
• World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support
• Stock options - every Full Time Employee has ownership in Aiwyn's future and success
• 401(k) matching