Frida is hiring a
Senior Manager, Sales in United States

Logo of Frida
Senior Manager, Sales
🏢 Frida
💵 ~$115k-$125k
📍United States
📅 Posted on Jun 10, 2024


The job is for a Sr. Manager of Sales Planning at Frida, a company that specializes in parenting solutions and products. The role involves developing and implementing the channel go-to-market strategy for assortment, merchandising, pricing, and shelving. The position requires a Bachelor’s Degree or higher with 5+ years of experience in Sales Planning or Category Management.


  • Bachelor’s Degree or higher required
  • 5+ years of experience in Sales Planning or Category Management
  • Experience in category selling/negotiations and Customer Business Planning
  • Strong analytical skills, with the ability to interpret complex data and make data-driven recommendations
  • Excellent communication & interpersonal skills, with the ability to build and maintain relationships with internal an external stakeholders
  • Experience in conducting category research and navigating category management tools
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
  • Advanced proficiency in Excel and Power BI


  • Supports the Go-to-Market channel strategy by providing category trends and channel sell-in guidance to Sales leadership
  • Collaborates with Brand & Field Sales to develop line review, category review, and joint business planning materials
  • Partners with Finance & Sales Planning leadership to build the national sales trade budget that enables promotional and account planning
  • Leads the development of pulse period strategies across multiple brands
  • Leads the development and implementation of retailer category strategies by providing category insights to retail partners
  • Responsible for leading strategic category shelving insights that drives growth by identifying opportunities to improve in-aisle shelving flow, maximizing space to sales and in-store experience


  • Robust health benefits including: Comprehensive medical, vision, and dental plans, Employer paid life insurance, Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, FSA & HSA
  • 401k matching up to 4% with immediate vesting
  • Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
  • Flexible paid pregnancy and parental leave
  • Weekly wellness programming including manicures & pedicures, massages, and carwashes
  • Dog friendly office - feel free to bring your best buddy with you to work!
  • Learning & development opportunities for professional and personal growth
  • Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
  • Exclusive employee product discounts
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