Senior Manager, Website Experience

Summary

Join OpenTable, a leading hospitality technology company, as a Senior Manager of Website Experience! Drive our B2B digital strategy, leveraging your expertise in SEO, UX design, and conversion optimization. You will lead a team, manage multiple projects, and analyze website performance to improve user experience and drive MQLs. This role requires a strong background in digital marketing and website management, with a proven track record of success. OpenTable offers a welcoming and inclusive environment with competitive benefits, including paid time off, health insurance, retirement benefits, and more. The ideal candidate is a collaborative leader with excellent communication skills and a passion for creating exceptional online experiences.

Requirements

• 8+ years of experience in website management, with a strong focus on SEO, UX, and conversion optimization
• 4+ years managing a WordPress site
• Deep understanding of SEO standard processes and tools, such as Google Analytics and SEMrush
• Expertise in A/B testing and conversion rate optimization strategies, including experience with A/B testing tools such as VWO or Optimizely
• Experience managing website development projects, including working with developers and designers
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• Proficiency with managing an online chatbot to funnel leads to the correct pages and capture incremental MQLs
• Experience leading a direct team and large-scale cross-functional projects
• A proactive, innovative approach and the ability to stay ahead of industry trends
• Outcome driven with a track record of identifying traffic growth opportunities and accelerating impact

Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic search traffic and rankings for our 13 B2B websites globally
• Oversee the design and user experience of our website to ensure it is user-friendly, engaging, and optimized for traffic-to-MQL conversion
• Analyze website performance data and user behavior to find opportunities for improvement
• Lead A/B testing initiatives to optimize website elements and enhance user experience, leading to conversion rate improvement
• Collaborate with content creators to ensure all website content is SEO-focused to improve organic traffic MoM
• Manage the development and implementation of new website features and functionalities
• Monitor and report on weekly website performance metrics, providing insights and recommendations to senior leadership
• Stay up-to-date with the latest SEO, UX, and conversion optimization trends and standard methodologies
• Mentor and develop a team of developers and a SEO specialist

Preferred Qualifications

SaaS or technology roles are strongly preferred

Benefits

• Paid Time Off - 20 days a year
• Birthday/celebration PTO - 1 day
• Annual company weeks off
• Flexible sick time off
• Paid volunteer time
• Parental Leave Benefits
• Dental & Vision Insurance
• Life & Disability Insurance
• Group RRSP and DPSP
• Major Medical Insurance (dependent care options)
• Annual cash bonus
• Health benefits
• Flexible spending account
• Retirement benefits
• Life insurance
• Paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays)
• Parental leave and benefits