Senior Marketing Analyst

Summary

Join Empowerly, a fast-growing EdTech company, as a Senior Marketing Analyst. You will leverage your expertise in data analysis and marketing to drive performance insights and optimize marketing investments. This hands-on role requires strong technical skills and strategic thinking, collaborating with various teams to ensure data-driven decisions. You will analyze data from multiple platforms, build dashboards, and develop actionable marketing strategies. The ideal candidate possesses a strong background in marketing analytics and experience with various data visualization and warehousing tools. Empowerly offers a remote-first culture and opportunities for professional growth.

Requirements

• Bachelor’s degree in Marketing, Econometrics, Statistics, Economics, Computer Science, or a related field
• 5–7 years of experience in marketing analytics, marketing operations, or data analysis roles
• Proficiency in SQL and experience with data warehousing platforms (e.g., Amazon Redshift)
• Experience building dashboards in Tableau, Power BI, Google Data Studio, or similar tools
• Strong knowledge of attribution modeling, funnel analytics, and marketing experimentation frameworks
• Excellent communicator, able to simplify complex insights for diverse audiences
• Strong organizational and project management skills; ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Analyze datasets from platforms like HubSpot, Salesforce, Google Analytics, and paid media channels (e.g., Google Ads, Meta)
• Develop and maintain dashboards and KPIs that track performance across acquisition, retention, CAC, LTV, and funnel conversion
• Conduct campaign performance analyses including A/B and multivariate testing
• Perform customer segmentation to personalize messaging and improve targeting
• Evaluate attribution models to understand the customer journey and inform budget allocation
• Leverage data warehouse tools such as Amazon Redshift to query and structure datasets
• Build interactive dashboards and compelling visual reports using Tableau, Power BI, Google Data Studio, or similar
• Communicate findings effectively to both technical and non-technical stakeholders
• Translate performance data into actionable marketing strategies
• Identify gaps and opportunities in campaign workflows and lead tracking
• Recommend enhancements to campaign targeting, spend efficiency, and channel mix
• Stay current on industry trends in marketing analytics, martech, and growth
• Manage and prioritize multiple projects with timely execution
• Work closely with marketing, product, and engineering teams to align technical and strategic goals
• Support marketing leadership in quarterly planning and performance reviews
• Explore and implement AI-powered marketing tools and automations that improve operational efficiency (e.g., lead scoring, prompt-based campaign creation, predictive analytics)
• Partner with technical stakeholders to assess integration of LLMs and automation platforms into Empowerly’s martech stack
• Identify opportunities to streamline repetitive tasks and enhance attribution, segmentation, and reporting through AI solutions
• Stay up to date on evolving AI trends in marketing and bring innovative ideas to the team

Preferred Qualifications

Experience with web analytics tools (Google Analytics), CRM systems (HubSpot, Salesforce), and marketing automation platforms (e.g., Marketo, Pardot)

Benefits

• Be part of a fast-growing, mission-driven company at the intersection of education and technology
• Help shape how we use data and automation to drive smarter decision-making
• Work in a collaborative, remote-first culture with a passionate, values-driven team
• Access professional growth opportunities in a high-impact, high-visibility role