Senior Marketing Analyst

Summary

Join Stio®, a mountain brand, as their Senior Marketing Analyst! This critical role within the Data & Analytics team requires expertise in marketing and DTC sales channels. You will own customer lifetime value modeling, driving marketing spend decisions and revenue forecasting. Collaborate with various teams, including Performance Marketing, Finance, and others, to optimize spend and ROI. This full-stack analyst position demands end-to-end focus, building data infrastructure to support better business decisions. As an early member of a growing team, you'll have significant impact. This remote role reports to the Senior Business Analyst and offers competitive compensation.

Requirements

• 4+ years of relevant experience as a marketing analyst, data analyst, or similar role
• Advanced SQL skills (e.g., CTEs, window functions, and data wrangling)
• Experience with cloud data warehouses (e.g., Snowflake, BigQuery), data transformation tools (e.g., dbt), and version control (e.g., GitHub)
• Experience with R or Python
• Advanced Excel skills (e.g., pivot tables, various lookup functions, comfortable writing efficient formulas, easily-to-follow work)
• Experience as a developer with at least one BI tool (e.g., Power BI, Tableau)
• History of building collaborative and trusting relationships with supported stakeholders
• Experience creating presentations and communicating analysis findings to leadership (verbally, written, and visually)

Responsibilities

• Provide analytical support to the Performance Marketing team for direct response marketing spend allocation
• Work with Performance Marketing and Finance teams to optimize spend and ROI given operational and financial constraints
• Lead demand-based revenue forecasting for DTC channels, working closely with Finance, Performance Marketing, Ecommerce, Retail, and Inventory Planning teams
• Operate, maintain, and improve the foundational methodology and models that enable the two critical outputs above. This includes, but is not limited to: marketing attribution, customer lifetime value, and customer acquisition
• Recommend where and when to transition existing tools to other data stack components, then lead the buildout and migration
• Design and deliver other analysis projects that drive better-informed decisions across Marketing and DTC teams (and sometimes other teams as needed)
• Assist in building and maintaining Stio’s data infrastructure with a focus on ownership of sources, data, and business logic in the marketing and DTC domains
• Improve data governance, both internal to the Data & Analytics team and external to other business users, by creating documentation for workflows and data objects
• Continuous learning to improve knowledge of technical best practices as well as knowledge of Marketing and DTC domains

Preferred Qualifications

• Experience with dbt and R
• Experience with VBA
• Experience with some of systems we use: Netsuite, Shopify, Google Analytics, Segment
• Professional experience in marketing analytics at a DTC company

Benefits

• Medical, Dental Vision plans
• Company Paid Long Term Disability
• Employee Assistance Program
• 401k with Match
• Company DEI Committee
• Generous paid time off policies
• Gear test, perks, and more