Senior Marketing Analyst

Summary

Join a leading digital growth consultancy as a Senior Marketing Analyst to lead strategy and tactics for large Google Ads and Meta accounts. This remote position requires managing client accounts, analyzing performance, writing detailed reports, and collaborating with clients. You will design and execute experiments to improve marketing performance, requiring expertise in Google Ads and Meta. The role demands strong analytical, communication, and problem-solving skills. The position offers a competitive salary, full-time employment, remote work flexibility, and additional perks.

Requirements

• 5+ years experience with high-scale Google Ads and Meta accounts (>$100k/mo in total spend)
• Minimal switching between jobs — has worked at organizations for 2+ years at least
• Expert understanding of Google Ads and Meta, the different types of ad units, targeting options, and various campaign settings and levers
• Excellent written communication skills, both written and live on Zoom
• Advanced quantitative skills, including the ability to run A/B tests using statistical best practices
• Excellent ability to be scrappy and propose experiments that will move the needle across a variety of situations

Responsibilities

• Analyze the status of each client’s Google Ads and Meta account, understanding performance at a high level — including whether we’re hitting stated goals — but also diving deep into granular performance at campaign, ad group, keyword, and ad creative levels to understand what’s working and what can be improved
• Write weekly, detailed 3-10 paragraph account performance updates per client, covering a high-level account overview, results from result changes and experiments, proposals for next steps, questions for clients, and more
• Interface with clients (on Zoom and Slack), who can be founders of or marketing execs at fast-growing startups, to understand their concerns at a deep level and think on your feet to propose compelling solutions
• Propose impactful, out-of-the-box experiment ideas and interventions to improve performance, including changes to keywords, ads, bids, landing pages, and more
• Execute the experiment ideas and changes, doing everything necessary to bring the ideas to fruition, including writing copy, researching keywords, writing landing page copy, adjusting bid targets, and more

Benefits

• Competitive Salary
• This is a full-time, long-term position
• Work from home
• Monday through Friday, 8 am to 5 pm (+/- 2 hours accepted) - PST
• Additional perks