Senior Marketing Communications Executive

Summary

Join AJ Bell as a Senior Marketing Communications Executive in Manchester! You will develop and execute multi-channel marketing campaigns targeting financial advisors, leveraging marketing automation tools like HubSpot. Responsibilities include planning and optimizing campaigns, utilizing account-based marketing, educating sales stakeholders, and driving data-driven decisions. You'll need 5+ years of experience in marketing communications, a marketing degree, and proficiency in HubSpot. AJ Bell offers a competitive salary, comprehensive benefits, and a hybrid work model.

Requirements

• 5+ years’ experience in Marketing communications field
• A degree-level qualification in Marketing or equivalent
• Proficient experience of working with HubSpot or similar marketing automation platform
• Proven experience in developing and executing B2B marketing campaigns, preferably within the financial services industry
• Strong knowledge of various marketing channels, including email, social media, web, and events
• Familiarity with account-based marketing strategies and practices
• Excellent communication and presentation skills
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Ability to work collaboratively with cross-functional teams and stakeholders
• Strong project management and organisational skills
• Result-oriented mindset with a focus on achieving defined KPIs and objectives

Responsibilities

• Plan and execute targeted marketing campaigns
• Create and execute marketing campaigns to drive lead generation and engagement
• Utilise email, social media, web, and event marketing channels to reach the target audience effectively
• Ensure campaigns are tailored to address the specific needs of financial advisers
• Ensure campaigns align with defined key performance indicators (KPIs) and objectives
• Optimise campaigns to maximise outcomes and ROI
• Design and execute account-based marketing campaigns to increase leads, account value, and customer loyalty
• Identify key accounts and develop personalised marketing strategies to nurture and retain these accounts
• Collaborate with the sales team to align marketing efforts with account management goals
• Share marketing strategy and vision with sales stakeholders to create a shared understanding and collaboration
• Provide training and resources to the sales team to enable them to effectively communicate marketing messages to customers
• Work with the Web Analyst to conduct regular audits of our websites
• Identify opportunities for increasing organic traffic and conversions
• Champion website optimisation activities to enhance user experience and drive desired actions
• Collaborate with the Marketing Communications Manager to develop a testing roadmap for key conversion points, including forms and marketing landing pages
• Implement A/B testing and other optimisation techniques to improve conversion rates
• Monitor and analyse test results to inform future marketing strategies
• Leverage promoted content across social media and other channels
• Monitor and report on the distribution of paid content to ensure it reaches the intended audience
• Meet defined KPIs for content campaigns
• Utilise analytic tools, including HubSpot reporting dashboards and campaigns, to track, review, and report on on-going KPIs
• Identify trends, insights, and areas for improvement
• Make data-driven recommendations to optimise marketing strategies and achieve high ROI
• Work with Marketing Communications Manager to compile and develop monthly management information pack to drive team activity

Benefits

• Salary up to £40,000 (Dependent on experience)
• Starting holiday entitlement of 25 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Parking at Exchange Quay (Subject to availability)
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid working: At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you'll spend 3-4 days per week in the office. For new team members, the first 3 months will be spent full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues