Senior Marketing Executive

Summary

Join ShopBack, a leading shopping rewards platform in Asia-Pacific, as a Marketing Campaign Manager. You will champion customer retention and acquisition through owned channels, developing and executing effective campaign strategies across the ShopBack app, website, and CRM. Collaborate with cross-functional teams to create relevant marketing strategies, lead the development of merchant-specific campaigns, and analyze campaign performance to drive improvements. You will conduct market research, contribute to process improvements, and stay updated on industry trends. This role requires strong analytical skills, experience in campaign management, and the ability to thrive in a fast-paced environment. ShopBack offers competitive compensation, career progression opportunities, a collaborative culture, and a Work-From-Anywhere benefit.

Requirements

• 2-3 years relevant experience in campaign / marketing experience, preferably within a digital / tech / e-Commerce environment
• Strong interpersonal & excellent stakeholder management skills with experience managing multiple teams and competing priorities
• A self-starter, independent, motivated and result-oriented individual
• Demonstrated ability to map out marketing strategies with proven success in key metrics
• Strong project management skills to manage a wide range of programs and meet deadlines
• Can thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables
• Strong analytical and data-driven mindset and able to deal with complex data and translate them into actionable insights
• A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
• Excellent written & verbal communication and collaboration skills, with the ability to work effectively across teams & markets
• A self-starter, independent, motivated and result-oriented individual with strong performance record
• Not afraid of uncharted territory, can't-is-not-an-option attitude, not discouraged by failure or mistake

Responsibilities

• Develop, manage, and execute effective campaign strategies across multiple owned channels (ShopBack app & website, CRM etc.) to drive customer retention & engagement
• Engage and collaborate effectively with cross functional teams within the local team (campaigns, business development, social media etc) as well as with the regional team (CRM, data, operations, customer service and product marketing team) to develop relevant marketing strategies
• Lead the development of merchant specific campaigns (e.g. new brand integrations & key accounts) across all owned channels, working closely with business development & wider campaigns team
• Use data to analyse campaign performance to derive insights to drive meaningful improvements
• Conduct extensive research to identify trends and opportunities to perform experiments and improve current practices
• Contribute to process improvement by flagging potential issues or enhancement opportunities
• Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns

Benefits

• Career progression paths and opportunities to take on greater challenges that help you realise your ambitions
• Be part of a winning team on a journey to global scale
• Competitive compensation based on your performance
• Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day
• Work-From-Anywhere benefit to enable you to thrive personally and professionally