Senior Marketing Manager

Summary

Join Ashby's growing team as a Demand Generation Lead for the enterprise segment. You will be responsible for developing and executing ABM strategies, managing agency partnerships, collaborating with sales, and measuring campaign performance. This role requires a first-principles approach, combining data analytics and creative thinking to craft high-impact programs. You'll work with a talented team and have the autonomy to redefine the strategy. Ashby offers competitive benefits, including unlimited PTO, generous equipment budget, and comprehensive health insurance.

Requirements

• Combine data analytics and creative thinking to craft high-impact programs that go beyond traditional B2B marketing
• Manage complex campaigns with many moving parts. Think holistically while keeping close attention to detail
• Build trust with cross-functional teams. Have strong interpersonal skills and can build and maintain collaborative relationships across different departments

Responsibilities

• Develop customized ABM strategies targeting enterprise (1K-15K employees) accounts with 1:1, 1:many, and scaled programs
• Run multi-channel campaigns across Linkedin, events, gifting and others to engage enterprise prospects
• Manage agency partnerships: Oversee relationships with external agencies, ensuring effective communication and efficient campaign execution
• Collaborate with Sales : Align on accounts strategy, campaign execution, and performance tracking; enable the AEs to engage effectively with prospects
• Measure and optimize performance: Track, analyze, and report on campaign outcomes, continuously refining approaches for maximum impact

Preferred Qualifications

• Enjoy combining data analytics and creative thinking to craft high-impact programs that go beyond traditional B2B marketing
• Thrive in managing complex campaigns with many moving parts. You think holistically while keeping close attention to detail
• Excel at building trust with cross-functional teams
• Strong interpersonal skills and can build and maintain collaborative relationships across different departments

Benefits

• Competitive salary and equity
• Opportunity to work with a talented and passionate team
• 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable
• Unlimited PTO with four weeks recommended per year
• Twelve weeks of fully paid family leave in the US
• Generous equipment, software, and office furniture budget
• $100/month education budget with more expensive items (like conferences) covered with manager approval
• If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us