Binance is hiring a
Senior Marketing Manager in Cameroon, Cote D'Ivoire (Ivory Coast)

Summary

Job Description: Senior Marketing Manager position at Binance for driving crypto adoption in the Francophone market. Responsibilities include campaign management, partner relationship growth, and brand shaping. Requirements are minimum 6 years of relevant marketing experience, fluency in French, knowledge in crypto/blockchain/technology, and proven user base growth experience.

Requirements

• Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
• Must have a strong interest and knowledge in crypto/blockchain/technology
• Written and spoken French fluency is a must
• Must be able to work independently

Responsibilities

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
• Own retention marketing strategies, and own the lifecycle campaigns
• Help shape the Binance brand in key Francophone Markets
• Report on the effectiveness of campaigns and provide data-driven recommendations

Preferred Qualifications

• A university degree relating to Marketing is a plus
• Strong coordination skills and strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management

Benefits

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire