Senior Marketing Manager

Summary

Join Caraway, a fast-growing, fully remote home goods brand, as a Senior Marketing Manager. You will play a key role in developing and executing Go-To-Market (GTM) strategies and supporting new product launches. This strategic and executional role requires a proactive leader who can manage multiple projects and collaborate with cross-functional teams. You will lead marketing campaigns, analyze performance, and ensure brand consistency. The ideal candidate has 5+ years of experience in product marketing or integrated campaign management within the home goods or consumer brands industry. Caraway offers a competitive salary, comprehensive benefits, and a supportive remote work environment.

Requirements

• 5+ years of experience in product marketing, project management, GTM strategy and execution, or integrated campaign management, ideally within home goods, lifestyle, or consumer brands
• Expertise in managing New Product Development (NPD) and Go-To-Market strategies, including product positioning, product marketing, etc
• Proven ability to deliver high-quality, cross-functional marketing campaigns on tight timelines
• Strong project management skills. Highly organized and detail-oriented, with strong multitasking capabilities
• Exceptional communication skills, with the ability to influence and align stakeholders across teams
• Data-driven mindset with the ability to analyze performance and optimize strategies
• Passion for home, design, and sustainability, and Caraway’s mission to create non-toxic, well-designed home goods

Responsibilities

• Drive the execution of the end-to-end GTM strategies for new products and color ways, ensuring all key milestones, timelines, and deliverables are met and campaigns are executed seamlessly across all channels and cross-functional workflows
• Support new product development launches by collaborating with cross-functional teams to deliver critical launch assets, including product descriptions, SEO content, PDP creative, and marketing materials, ensuring timely readiness ahead of Digital Product sprints
• Act as a cross-functional leader, ensuring seamless collaboration across Creative, Growth, Product, and Retail teams to align on deliverables and priorities
• Oversee workflow management, partnering with the Director of Integrated Marketing, Associate Director of Program Management, and Creative Ops to refine processes for GTM and evergreen initiatives
• Own marketing campaign calendars and executional roadmaps, ensuring clear visibility for all teams and proactively managing dependencies
• Lead the execution of multi-channel marketing campaigns, ensuring strategic alignment across owned (site, email/SMS, social, PR) and retail partner channels
• Partner with the Growth and Analytics & Insights teams to analyze campaign performance, extract insights, and provide data-driven recommendations for optimization
• Develop actionable campaign recaps, delivering insights that inform future marketing strategies and improve ROI
• Ensure brand consistency across marketing channels and initiatives by collaborating with Creative and Growth teams to align messaging, storytelling, and creative assets
• Identify opportunities to refine positioning, leveraging market trends and performance data to enhance Caraway’s cross-channel marketing approach

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan + Employer Match
• High quality home and kitchen product + swag, F&F discounts