Senior Marketing Manager

Summary

Join Datacom as a Senior Marketing Manager and lead the strategic marketing and branding initiatives, focusing on Datacom's SaaS products. You will develop, execute, and measure creative marketing programs across various channels for business partners, ensuring alignment with the business and brand strategy. This role requires collaboration with cross-functional teams, technology partners, and stakeholders to drive growth and maximize return on investment. Datacom offers a dynamic work environment with perks such as remote work, flexible hours, and professional development opportunities. You'll contribute to a company culture that values its employees and fosters a supportive and inclusive workplace.

Requirements

• At least 10+ years' experience of end-to-end integrated marketing, including but not limited to customer journey and channel mapping
• Designing, implementing and tracking multiple marketing strategies across all digital marketing and traditional channels including levers of events, email marketing, display advertising, social media (organic and paid), and SEO, SEM strategies
• The ability to work on assignments requiring considerable judgment and initiative
• Proven technology marketing expertise, with the ability to juggle multiple deadlines and priorities
• Ability to frequently interact and network with a variety of stakeholders and team members within own area of expertise
• An understanding of the unique business requirements and service offering of the organisation
• Knowledge of marketing practices, with a clear understanding of the relationship between costs, utilisation and project revenue

Responsibilities

• Develop and manage the implementation of marketing campaigns and activations that support Datacom growth aspirations and capitalises on and articulates a line of business value proposition
• Work with cross-functional teams to drive performance pipeline by supporting Go to Market (GTM) strategies for a line of business
• Collaborate with technology partners and line of business to managing and execute on marketing activity
• Build and execute integrated marketing plans for a line of business, providing regular updates and insights on lead generation, campaign success and feedback to stakeholders
• Measuring key performance against campaign objectives and pivoting to drive website traffic, audience engagement, bounce rate and a return on investment against metrics

Preferred Qualifications

Previous SaaS marketing experience would be advantageous

Benefits

• Remote working
• Flexi-hours
• Professional development courses
• Social events
• Chill-out spaces