Senior Marketing Manager

Summary

Join Datacom as a Senior Marketing Manager and lead the functional area providing strategic focus to marketing and brand initiatives, assisting the wider GTM team. Develop, execute, and measure creative marketing programs across various channels for business partners. Ensure support and delivery align with business and brand strategy to drive awareness and maximize growth. This role involves managing marketing campaigns, collaborating with cross-functional teams on GTM strategies, and working with technology partners. You will build integrated marketing plans, provide regular updates, and measure key performance indicators against campaign objectives. Datacom offers a dynamic, agile work environment with perks such as remote work, flexible hours, and professional development courses.

Requirements

• At least 10+ years' experience of end-to-end integrated marketing, including but not limited to customer journey and channel mapping
• Designing, implementing and tracking multiple marketing strategies across all digital marketing and traditional channels including levers of events, email marketing, display advertising, social media (organic and paid), and SEO, SEM strategies
• The ability to work on assignments requiring considerable judgment and initiative
• Proven technology marketing expertise, with the ability to juggle multiple deadlines and priorities
• Ability to frequently interact and network with a variety of stakeholders and team members within own area of expertise
• An understanding of the unique business requirements and service offering of the organisation
• Knowledge of marketing practices, with a clear understanding of the relationship between costs, utilisation and project revenue

Responsibilities

• Develop and manage the implementation of marketing campaigns and activations that support Datacom growth aspirations and capitalises on and articulates a line of business value proposition
• Work with cross-functional teams to drive performance pipeline by supporting Go to Market (GTM) strategies for a line of business
• Collaborate with technology partners and line of business to managing and execute on marketing activity
• Build and execute integrated marketing plans for a line of business, providing regular updates and insights on lead generation, campaign success and feedback to stakeholders
• Measuring key performance against campaign objectives and pivoting to drive website traffic, audience engagement, bounce rate and a return on investment against metrics

Benefits

• Remote working
• Flexi-hours
• Professional development courses