Senior Marketing Manager

Summary

Join our global, remote start-up as a Senior Marketing Manager and drive over $10M+ in sales for our US cannabis company clients this holiday season. You will own several accounts, managing email and ad promotions seen by millions monthly. This high-impact role involves developing and executing marketing campaigns, managing client relationships, reporting on campaign metrics, and making data-driven recommendations. You will collaborate with internal and external teams to create exceptional customer experiences. The role requires strong analytical skills, experience with various marketing platforms, and a passion for the cannabis industry. Working hours are 9am-5pm PST (afternoon hours for European candidates).

Requirements

• 3+ years of experience in managing paid/performance media for marketing agencies or CPG/retail/ecommerce brands
• Proven experience managing large-scale digital campaigns across various platforms (Google, Meta, etc.)
• Proficiency in tools like Google Analytics, Google Ads, Facebook Business Manager, and other ad platforms
• In-depth understanding of the digital media landscape and ad types across SEM/PPC, display, video and native placements
• In-depth understanding of SEM/PPC campaign creation and management
• Experience in creating mutli-channel media plans in support of eCommerce objectives
• Hands-on experience with Tradedesk (or other RTB platforms), Google ads, tag management
• Ability/interest in analyzing metrics/KPIs and transforming into compelling stories
• Strong understanding and experience with A/B testing fundamentals, implementation, and platforms like Optimizely and Google Optimize, along with expertise in conversion rate optimization and attribution models
• Hands-on experience with Unbounce landing page creation, or comparable platform
• Advanced knowledge of Google Analytics, Google Tag Manager and/or comparable analytics and tag management platforms
• Experience with creating audience segmentation based on 1st and 3rd party data
• Superior verbal and written communication skills with the ability to convey complex data and concepts to non-experts
• Lead internal and external meetings and translate analysis into actionable plans. and considerations to non-experts, and lead both internal and 3rd party status meetings
• Individual must be energetic, highly motivated, a self-starter, and driven to succeed
• A dynamic, intuitive, strategic thinker and strong team player is a must
• Strong project management skills and ability to manage multiple campaigns simultaneously

Responsibilities

• Define and measure KPIs in alignment with client eCommerce goals and brand objectives
• Collaborate with cross-functional teams, as well as external resources in the development of media campaigns
• Develop and manage digital prospecting and remarketing campaigns
• Develop and implement A/B and multivariate testing methodologies for messaging, calls to action, and conversion funnels, with a focus on improving conversion rates and aligning with business goals
• Collaborate with UX/CX, SEO, CRM and analytics stakeholders to optimize funnels and customer journeys
• Synthesize data from various sources and deliver actionable insights, based on both qualitative and quantitative sources
• Assist in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition costs
• Provide ongoing/weekly/monthly insights and reporting to all stakeholders through an in-depth analysis regarding campaign results and recommendations for continued optimization
• Maintain consistent brand voice across media placements and 3rd party sites/channels
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identify and test new channels to continue to meet or exceed established critical metrics
• Provide expertise on incremental paid channels such as TikTok, X, Twitch, and other platforms
• Manage relationships with external partners, agencies, or vendors involved in campaign execution
• Develop, execute, and optimize paid marketing strategies across key digital channels including Meta properties, Google Ads, and others
• Help manage advertising budgets to maximize ROI and ensure efficiency in spending
• Continuously explore new growth opportunities through emerging platforms, tools, and technologies
• Monitor and ensure proper attribution and tracking through tools like Google Analytics, Facebook Pixel, and other marketing attribution platforms
• Develop weekly and monthly performance reports and present findings and recommendations to senior leadership

Benefits

• Fully remote position
• Internal Learning and Development Advisor / Consultant to support your growth
• Salary increase opportunities based on performance
• Opportunities for professional growth; working with the largest companies in the expanding cannabis industry ($10M+ monthly revenues)