Senior Marketing Manager

Summary

Join HubSpot as a Senior Marketing Manager to lead email nurturing around events and drive deal creation globally. You will develop and execute targeted email campaigns, collaborate with sales and marketing teams, run experiments, and work with the AI team to enhance the email experience. This role requires strong communication, data-driven skills, and experience in email marketing and automation. You will be responsible for strategy, execution, and reporting of a new email program. A global-first mindset and the ability to work in a fast-paced environment are essential. HubSpot offers a flexible work environment and opportunities for professional development.

Requirements

• Excels at collaboration and communication - you communicate thoroughly and proactively on plans and results, and you work with others to identify new opportunities
• Is highly data-driven with the tenacity and skills to identify trends in data, and curiosity to discover the ‘why.’
• Doesn’t mind the ambiguity of a new space. There’s not a defined playbook here yet, and you’re excited to chart a new path through logical experimentation
• Has high empathy for sales teams and prospects. You’re motivated to deliver delightful user experiences AND frictionless sales experiences
• Has a global-first mindset. You’re excited to understand the on-the-ground experience in other parts of the world, and don’t assume that what works in one region will work in another
• Is eager to bring new ideas, examples, technology (especially AI), and approaches to your programs
• Is excited by working on both the strategy and execution of automation plays
• Strong writing and communication skills
• Experience in email marketing and marketing automation
• Comfortable with change and a fast-paced environment
• Able to manage your own projects and collaborate with others to complete projects
• Experimental mindset and experience running growth-focused experiments
• A clear understanding of B2B SaaS sales processes

Responsibilities

• Create and own this new email program’s strategy, execution, and reporting
• Collaborate daily with marketers and salespeople across English-speaking regions of Europe, Asia Pacific, and North America to find the most impactful ways to connect prospects and customers with our sales team after they attend events or engage with content
• Run experiments to test new ideas and validate revenue impact
• Work closely with our technical AI team to use AI to reinvent the email experience
• Partner with sales to find opportunities to improve and automate outreach processes
• Maintain regular communication and reporting to stakeholders at all levels of the business

Preferred Qualifications

• Experience working with or on sales teams
• Experience working in a mid-to-large-sized B2B organization
• Experience working with events

Benefits

• Remote work, flexible hours
• In-person onboarding (for Engineering full-time roles)
• In-person events (for Product team, such as PEER week, Product Group Summit)