Senior Marketing Manager

Summary

Join PatientPoint as a Senior Marketing Manager to lead demand generation for new life sciences products. You will develop and execute inbound marketing strategies, collaborate with cross-functional teams, and create compelling marketing materials. The role requires expertise in digital marketing, product marketing, and communication. You will track and analyze marketing performance, optimizing programs for growth. This position offers a hybrid work schedule and a competitive compensation and benefits package. PatientPoint is a leading digital health company committed to improving patient outcomes.

Requirements

• 7+ years of direct experience in marketing within a healthcare or life sciences setting
• Bachelor’s degree in Marketing, Business Administration or related field
• Proven track record of developing and executing successful marketing strategies and campaigns that drive business results
• Expertise in digital marketing channels and tactics
• Expertise in product marketing strategy and execution, including product positioning, messaging and go-to-market planning
• Highly developed training, presentation and written communication skills
• High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
• Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels

Responsibilities

• Develop and execute demand generation programs to drive leads and sales pipeline growth
• Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs
• Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments
• Articulate the value proposition of the new product, capture features and benefits and translate these details into compelling messaging and content
• Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices
• Create content strategy and develop relevant content assets that help drive awareness of the challenges this solution solves
• Communicate with and educate sales team regarding new and planned marketing activities
• Track and analyze marketing performance metrics and optimize programs accordingly

Preferred Qualifications

Experience with Salesforce and/or Pardot

Benefits

• Competitive compensation
• Flexible time off to recharge
• Hybrid work options
• Mental and emotional wellness resources
• A 401K plan