Senior Marketing Manager, Webinars and AI Platforms

Summary

Join Azul as a Senior Marketing Manager, contributing to the growth of Azul’s marketing efforts by driving end-to-end execution of the webinar program and managing AI-driven platforms (Drift, 6Sense, and Saleswhale). This three-to-five-month contract role demands a high-performing, energetic, and results-driven individual with exceptional project management skills and cross-functional collaboration abilities. You will plan, manage, and execute high-impact webinars, manage all communications and promotions, and track performance. Additionally, you will serve as the platform owner for Drift, 6Sense, and Saleswhale, developing and optimizing playbooks and campaigns. You will also support product launches, business development initiatives, and marketing campaigns, acting as a central point of contact between Marketing, Product Marketing, and cross-functional teams.

Requirements

• 5+ years of direct marketing experience with proven success managing webinar programs and/or marketing technologies
• Experience working with major platforms (Drift, 6Sense, Saleswhale, Salesforce, or similar AI/ABM platforms)
• Excellent communication and presentation skills
• Experience with webinar hosting platforms like Zoom Webinars, GoToWebinar, LinkedIn Live, or other webinar tools
• A passion for numbers. Knows that great marketing and true growth hacking requires good data to interpret at what’s working and what’s not
• A resourceful nature. When something needs to get done, you always find a way to make it happen
• In-depth knowledge of webinar best practices to continue to optimize webinars
• Strong project management skills and the ability to plan and execute multiple projects simultaneously
• Familiarity with marketing and campaign launch processes is required
• Experience working in B2B enterprise software
• B.S./B.A. Degree in Marketing or related field, relevant work experience

Responsibilities

• Plan, manage, and execute high impact webinars, hosted by Azul
• Manage all communications and promotions including demand generation email invitations, social promotions, follow-up emails as well as internal collaboration and communications of the webinars to sales and marketing teams
• Work with our Director of Campaigns, team of developer advocates, product marketers, partner marketing, and customer success to brainstorm, coordinate, plan and execute webinars on a variety of topics
• Manage logistics including registration setup, promotion, technology setup (e.g. Zoom) and post-event analytics
• Track performance, attendance, engagement, and attribution; continuously optimizing webinars
• Work closely with the SDRs to follow up on attendees and ensure MQLs are properly followed-up with
• Serve as platform owner for Drift (conversational email), 6Sense (predictive intelligence), and Saleswhale (AI Sales Assistant)
• Develop and optimize playbooks, audience segments, and campaign triggers based on AI intent signals and engagement data
• Partner with Campaigns, SDR, Marketing Operations to turn AI insights into actional programs and campaigns
• Monitor and report on performance metrics and platform ROI
• Support upcoming product launches, business development initiatives, and marketing campaigns
• Oversee the planning and execution of GTM initiatives, ensuring alignment across teams and timely delivery of key milestones
• Stakeholder Coordination: Act as the central point of contact between Marketing, Product Marketing, and cross-functional teams, facilitating clear communication and collaboration
• Deliverable Tracking: Manage timelines, dependencies, and deadlines leading up to each launch, proactively identifying and mitigating risks
• Process Optimization: Identify opportunities to improve workflows, documentation, and execution strategies for seamless GTM launches