Senior Marketing Manager, Video Podcasts

Summary

Join Vox Media's Podcast Network as a Senior Marketing Manager for video podcasts! Spearhead audience growth strategies for key shows, focusing on YouTube and social media. Develop and execute cross-channel marketing campaigns, collaborating with various teams. Analyze performance data, identify audience trends, and optimize strategies for improved discovery, retention, and engagement. Work closely with show production teams and hosts, providing data-driven insights. This remote position, preferably based in NYC, offers a competitive salary and benefits.

Requirements

• Previous experience building audiences across multiple channels, with deep expertise in YouTube audience growth
• Strong experience writing consumer-facing marketing copy (e.g. social media posts, video titles, promotional language)
• Experience analyzing data to make informed decisions, particularly on YouTube and social channels
• Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
• Strong visual design sensibility (experience with Photoshop a plus)
• A creative, proactive, solutions-oriented mindset
• Experience in fast-paced and dynamic environments
• An understanding of audiences across a range of channels and platforms
• A track record of learning new channels, industries and markets quickly
• Enthusiasm for learning and growing

Responsibilities

• Working with the Executive Director of Marketing to create launch and marketing plans, including defining audience targets, key tactics, and messaging
• Monitoring and analyzing video, social and audio performance for key shows and reporting/interpreting key takeaways to show teams and leadership
• Using research and data to better understand our target audiences, industry trends and the competitive space for our shows
• Coordinating with Insights and Engagement teams to develop surveys, focus groups and research projects to help internal teams understand our audiences better
• Working with editorial teams, talent and the Executive Director of Marketing to establish long-term social and video audience strategies for select shows in the Vox Media Podcast Network
• Developing and iterating on social and video best practices to help shows build and retain their cross-channel audiences
• Working with production and design teams to develop compelling social assets and useful social templates for each of our shows
• Researching, testing and executing new and innovative ways to engage podcast audiences across platforms, particularly YouTube, Instagram TikTok and other emerging platforms
• Regularly monitoring and reporting on audience data across social, video and audio channels, providing thoughtful recommendations for improving performance
• Identifying and spearheading opportunities for internal and external collaborations between relevant shows and editorial brands
• Overseeing internal audio and video promos across the network, working with editorial to develop new promos as needed
• Working alongside show teams to develop compelling positioning and copy for their target audiences (including taglines, show descriptions, promotional copy)
• Collaborating with internal teams to spotlight our podcasts across Vox Media’s websites, social channels, newsletters, video, text and other channels in creative ways
• Planning and executing external paid/trade marketing plans for priority shows and campaigns
• Testing new approaches, tactics and channels for growing audiences
• Working closely with the communications team to identify earned PR opportunities for hit shows and key talent

Preferred Qualifications

• Experience working with high-profile talent a plus
• Experience with Premiere, AfterEffects or other video editing tools a plus

Benefits

• This is a permanent, full-time position
• This job is benefits-eligible
• Remote work