Senior Marketing Operations Manager

Summary

Join AppOmni as a Senior Marketing Operations Manager and drive operational excellence, optimizing campaign performance, and enabling pipeline growth through data-driven insights. This hands-on role involves managing the marketing tech stack (HubSpot, 6sense, Salesforce), ensuring seamless processes, accurate data, and measurable impact across the global marketing funnel. You will oversee campaign execution, develop real-time dashboards, analyze data, and ensure data governance. The role also requires evaluating new technologies, developing scalable processes, and collaborating with cross-functional teams. AppOmni offers a flexible, remote-first work environment and a comprehensive benefits package.

Requirements

• Proven experience managing marketing automation platforms (Salesforce, Hubspot, 6sense)
• Strong understanding of global email marketing best practices, campaign workflows, and multi-touch lead nurturing strategies
• Proficiency in reporting and analytics tools
• Exceptional organizational and project management skills with the ability to prioritize and manage multiple global initiatives simultaneously
• Experience developing and scaling processes for operational efficiency across marketing teams
• 5-7 years in marketing operations, campaign management and analytics
• Expertise in Hubspot, Salesforce, 6sense and reporting tools such as Qlik
• Strong analytical, forecasting and process management skills
• Bachelor’s degree in Marketing, Business, Analytics, or a related field

Responsibilities

• Own and optimize HubSpot, Salesforce, 6sense and other martech tools
• Oversee global campaign execution (audience segmentation, list uploads, lead nurturing, automation)
• Improve lead flow, scoring, and routing for seamless SDR and sales handoff
• Establish best practices for email marketing, engagement, and A/B testing
• Develop real-time dashboards for pipeline, conversion, and campaign performance using Salesforce, Qlik, and 6Sense (ABM)
• Analyze complex data sets and deliver regular marketing KPIs and forecasting models to inform strategic planning
• Uncover insights to improve ROI, conversion rates, and funnel performance
• Ensure data accuracy, hygiene and governance across platforms
• Partner with RevOps and sales teams to monitor lead and opportunity data within Salesforce and Hubspot
• Implement and enforce data governance processes to comply with privacy regulations (e.g., GDPR, CCPA)
• Evaluate new emerging technologies and trends to improve scalability, efficiency, and campaign performance
• Develop and implement scalable processes and workflows for global campaign execution, lead management, and reporting
• Act as a trusted strategic partner to marketing and sales leadership, delivering insights and recommendations
• Collaborate cross-functionally with demand generation, product, RevOps, and sales teams to ensure alignment and operational excellence

Preferred Qualifications

SaaS, B2B, startup, cybersecurity industry experience preferred

Benefits

• Working remotely
• New hire home office / computer equipment stipend
• Generous paid time off
• Paid company holidays
• Paid floating holidays
• Paid parental leave
• Paid sick time
• Paid family leave for applicable states
• Health insurance - medical, dental, and vision with HSA option
• LifeWorks Employee Assistance Program
• Company-provided life insurance
• AD&D
• STD/LTD and additional supplemental life insurance options
• 401(k) and Roth retirement saving accounts
• A monthly wellness benefit reimbursement