Senior Manager, Marketing Automation & Operations

Summary

Join Cedar as a Sr. Manager, Marketing Automation and play a crucial role in architecting and optimizing the technical infrastructure powering our marketing initiatives. You will manage and optimize Cedar's marketing tech stack, design and implement automated marketing campaigns, build and optimize Cedar’s marketing attribution model, and provide actionable insights to drive marketing strategy. This position requires 5+ years of experience in marketing operations or similar roles, deep expertise with marketing automation platforms, CRM, CMS, and outbound email tools, and a strong technical background. The role offers a competitive salary ($119,000 - $140,000), equity eligibility, a comprehensive benefits package, unlimited PTO, 16 weeks of paid parental leave, and various professional development opportunities. Cedar is a high-growth company committed to improving the U.S. healthcare system.

Requirements

• 5+ years of experience in marketing operations or similar technical marketing roles, preferably in B2B SaaS or healthcare technology
• Deep expertise with marketing automation platforms (HubSpot, Marketo, MarketingCloud), CRM (Salesforce), CMS (WordPress), and outbound email tools (Groove, Outreach, Salesloft)
• Strong technical background with an understanding of HTML, CSS, and marketing APIs
• Proven experience in optimizing marketing technology stacks
• Advanced knowledge of marketing analytics, attribution modeling, and data visualization
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent problem-solving abilities and attention to detail

Responsibilities

• Manage and optimize Cedar's marketing tech stack, including HubSpot, Salesforce, Groove, and WordPress
• Develop and maintain integration strategies across all marketing platforms
• Serve as the primary point of contact between external vendors and internal teams for website initiatives
• Optimize collaboration tools (Jira, Asana) for the marketing team and implement tracking/accountability systems
• Design and implement automated marketing campaign workflows across marketing channels
• Set up and optimize email sequences for all customer segments and journeys, including event recruitment campaigns
• Manage email deliverability, performance tracking, and list hygiene. Create A/B testing frameworks for optimization
• Build and optimize Cedar’s marketing attribution model
• Coordinate with channel owners (paid, social, content, email, web) to standardize KPI & OKR reporting
• Own a centralized reporting dashboard consolidating all digital channel metrics
• Provide actionable insights to drive marketing strategy and decision-making
• Maintain Salesforce campaign hierarchies and tracking. Ensure data consistency between marketing systems and CRM

Preferred Qualifications

• Marketing operations certifications (HubSpot, Salesforce)
• Experience managing technical vendors and agencies
• Project management certifications (PMP, Agile)

Benefits

• Salary Range*: $119,000 - $140,000
• This role is equity eligible
• This role offers a competitive benefits and wellness package
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
• Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
• Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally