Senior Marketing Operations Manager

Summary

Join UpKeep's marketing team as a Marketing Operations Manager and play a key role in the day-to-day execution of our martech stack. You will build programs, run campaigns, and develop attribution and scoring models. Deep understanding of the marketing funnel and experience with martech tools are essential. This high-growth environment values collaboration and data-driven results. The role involves partnering with various teams to optimize marketing programs and create accurate reports and dashboards. You will also manage operational programs, lead scoring, and data capture processes. A competitive salary, annual bonus, benefits, and equity are offered.

Requirements

• Bachelor's degree in marketing or business administration, or related field
• 6+ years of experience in Marketing Operations, Marketing Program Management, or Demand Generation
• Building, adjusting, and maintaining demand generation and attribution models
• Marketing, lead routing and Account Based System administration, including Pardot, Postal.io/Sendoso, Lean Data
• Familiarity / direct experience with sales engagement platforms, ideally Salesloft or Outreach
• Strong knowledge with Salesforce reporting
• Strong ability to provide deliverables while navigating ambiguity

Responsibilities

• Effectively influence, align, and collaborate with key functions, particularly Demand Generation, Sales Development, and Revenue Ops to drive cross functional results
• Partner with Demand Generation, Customer & Community, and Sales Development on creating and coordinating marketing programs, identifying trends across those campaigns and working towards proactive campaign optimization
• Own our attribution systems and methodology to define a lead attribution model that accurately reflects our touch points
• Be the admin and expert for the MarTech stack (Pardot, Intercom, etc) and knowledgeable to collaborate with Rev Ops around Sales stack (Gong, Salesforce, Lean Data, Apollo.io etc)
• Strategize, define, and track our Marketing pipeline generation targets, providing weekly readouts to team
• Create and manage accurate reports and dashboards such as; campaign health, sales development trends, meetings booked, pipeline and multi-touch attribution
• Build and manage operational programs, lead scoring, lead lifecycle / account lifecycle, lead routing, creation of custom fields, etc. Develop and document data capture process and enable marketers to ensure data collection and standardization
• Create campaigns, events, webinars, social campaigns, etc. including template management, email campaigns and nurture campaigns in our marketing tools
• Analyze the data and provide strategic insights to improve the effectiveness of the marketing outcomes

Preferred Qualifications

Experience at a growth stage SaaS company

Benefits

• Competitive base salary + annual bonus + benefits + equity
• The pay range for this role is $130,000- $150,000 USD per year
• Flexibility to work remote