Senior Marketing Operations Manager

Summary

Join GrowthLoop, a leader in AI-powered marketing, as a Senior Marketing Operations Manager. You will build and scale a modern enterprise marketing engine, partnering with the Director of Demand Generation. Responsibilities include managing marketing programs, optimizing lead follow-up, ensuring data governance, leveraging marketing tools, and providing insightful reporting. You will develop automated campaigns, refine lead scoring, and improve data practices. This role requires 7-10 years of experience in Marketing Operations or RevOps within B2B SaaS or tech-driven companies and expertise in HubSpot and Salesforce. GrowthLoop offers competitive benefits, including Platinum Health Insurance, 401(k) with a generous match, unbounded PTO, and a remote-first culture.

Requirements

• 7-10 years in Marketing Operations or RevOps within B2B SaaS or tech-driven companies
• A 0 to 1 builder mentality with experience building programs and processes from scratch
• Deep hands-on experience with a leading MAP (ideally HubSpot)
• Advanced mastery of Salesforce or similar CRM, with experience managing custom objects, campaign tracking, reporting, and workflows
• Familiar with modern GTM and data workflow tools and their effective usage
• A willingness and propensity to experiment with new tools, automations, and AI to improve existing marketing workflows and increase individual team member leverage
• Exceptional communication and stakeholder management skills to drive cross-functional collaboration
• Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines
• High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions

Responsibilities

• Own automation workflows to manage and execute multi-channel campaigns
• Drive the account nurture and prospecting programs
• Develop and implement automated sales outbound campaigns tied to intent signals (job change data, G2 intent, etc.)
• Support the development and deployment of marketing programs including events, webinars, content programs, product launches, and ABM campaigns
• Define and create audience lists, lead forms, internal notifications, email nurtures, and any other campaign assets that are needed
• Optimize inbound lead follow up and meeting booking
• Manage, refine, and improve our lead scoring to surface best-fit prospect accounts for sales
• Ensure accurate segmentation, personalization, and campaign trigger logic
• Run regular database hygiene programs to ensure healthy email deliverability and reduce sunk sales outreach
• Help ensure governance to email and data compliance standards
• Leverage and optimize marketing usage of existing GTM tools like Salesforce, HubSpot, ZoomInfo, and Zapier
• Identify capability or technology gaps and manage vendor research and selection processes where appropriate
• Support innovation and experimentation across the team with regards to workflow improvement, particularly in the use of AI
• Own marketing contribution to GTM forecasting
• Manage real-time reporting on program performance and tracking toward quarterly KPIs
• Manage monthly report out process across the marketing organization and look for opportunities to streamline analytics
• Ensure standardized campaign tracking and UTM usage for downstream measurement of programs and channels

Benefits

• Free Platinum Health Insurance with Aetna
• 401(k) Program with Generous Company Match
• Remote-First Culture
• Flexible schedules and goal-based work style
• Unbounded PTO
• Monthly Recharge Days
• Spot bonuses for major milestones and product feature graduations
• Opportunities for career progression and dynamic collaboration across teams
• Equity incentives for employees making an impact
• Quarterly Hackathons to focus on team passion projects
• Education Stipend towards your professional development
• Work closely with our world-class executive team
• Learners’ mindset culture