HubSpot is hiring a
Senior Marketing Program Manager

Summary

Join our team as a curious self-starter to help us build the playbook for increasing brand and product awareness across perspective-driven channels.

Requirements

• Have 5+ years of experience in customer advocacy, or program management with an emphasis on networking, preferably in B2B software
• Have experience and/or interest in forums (experience with Reddit is a plus)
• Understand how SEO works. You know how to assess a website’s credibility, content quality, and off-page factors that help increase authority
• Are curious about AI and look for ways to use it to increase efficiency within their workflow
• Are excellent writers and communicators. You can write a compelling cold email, craft a clear strategy and action plan, and build a relationship without ever hearing someone’s voice
• Have experience with planning strategic initiatives and project managing implementation. Experience leading cross-functional initiatives is a plus
• Have strong relationship-building and nurturing skills
• Are comfortable with ambiguity and capable of finding creative solutions
• Love data; possess the ability to synthesize quantitative and qualitative insights into actionable steps, use it to communicate the performance of your initiatives as well as pitch new areas of opportunity to explore. Experience with the reporting platform, Common Room is a plus
• Enjoy a balance of independent and collaborative work
• Have a passion for diversity, inclusion, and belonging. You’re an ally to underrepresented communities, seek to understand experiences different from your own, and lead with empathy

Responsibilities

• Develop a program that recruits and retains a network of content creators to create and distribute perspective-driven content
• Own the strategy for increasing Hubspot’s visibility in forums (with a focus on forums impacting SEO—Reddit, Quora)
• Mentor the rest of the team to scale a forum strategy across multiple regions (English, French, Spanish, and Dach markets)
• Develop and nurture strategic relationships with HubSpot partner sites, influencers, and industry experts
• Stay apprised of upcoming features and features currently available in our products