Senior Media Buyer

Summary

Join Morgan & Morgan's marketing department as a remote Local Media Buyer, reporting to the Local Media Director. This role involves managing local spot media buying across various platforms, cultivating vendor relationships, and negotiating pricing. You will analyze campaign performance, prepare competitive reports, and collaborate with internal teams. The position requires 15+ years of media buying experience in an agency setting, a bachelor's degree, and strong organizational and communication skills. Morgan & Morgan offers a competitive salary and benefits package, including medical, dental, 401k, paid time off, and paid holidays.

Requirements

• Bachelor’s Degree
• 15+ years of media buying experience within an agency setting
• Strong organization skills with great attention to detail
• A solid work ethic with the self-motivation needed to exceed expectations
• Ability to function effectively under tight deadlines
• Strong local rep rapport
• Willingness to step out of assigned role to support team members
• Ability to interpret research data
• Proficient in Microsoft Office
• Effective written/verbal communications skills
• Excellent proofreading skills

Responsibilities

• Buy local spot media across multiple markets for various mediums; including TV, Radio, Cable, and Local Streaming
• Cultivate and maintain strong, professional relationships with all local media partners
• Maintain and analyze posts by market, including sending monthly post updates to vendor partners, requesting UD schedules and/or requesting cash suspensions if necessary
• Deliver consistent, excellent pricing through annual negotiations
• Develop deep understanding of the legal category
• Review PI Intakes each Monday
• Review daily Media Monitors new creative + new advertiser emails each Monday
• Review and write detailed competitive reports each week; including deep dive information and as well as reaching out to local reps to request competitive intel
• Be the local media expert for each market; including the legal competitive landscape, detailed knowledge of all station vendor partners, posts, trending with IMPS, key personnel at each station ownership group, etc
• Ability to evaluate sponsorship opportunities as they are offered by vendor partners
• Make recommendations for markets with issues
• Monitor campaign delivery weekly and monthly via Sigma, post logs, etc
• Aid the billing team with credits, resolve missing invoice issues, etc
• Enter buys into buying system and send orders to vendors
• Communicate effectively with external and internal media teams
• Ability to prioritize projects to meet internal and external deadlines
• Responsible for the growth & development of their respective assistant

Preferred Qualifications

• 5+ years Freewheel/Strata experience
• Strong proficiency with Microsoft products; Word, Excel, and PowerPoint
• Strong proficiency with Google Workspace; Google Docs, Sheets, Forms, and Slides

Benefits

• Medical and dental insurance
• 401(k) plan
• Paid time off
• Paid holidays