Senior Media Buyer

Summary

Join Eneba's Marketing Team as a Meta Ads expert and lead the charge in driving sustainable growth. You will be responsible for managing large ad budgets, optimizing campaigns for maximum ROI, and mentoring junior team members. This role demands strong analytical skills, experience with Meta's ad platform, and a proven track record of success in app growth campaigns. Eneba offers a competitive salary, various bonus systems, employee stock options, flexible work arrangements, and opportunities for professional development. We are seeking candidates with varied experience levels, from individual contributors to functional leaders. Proficiency in English is preferred.

Requirements

• 3+ years in paid media with proven success in app campaigns on Meta (TikTok experience is a bonus)
• Expertise in strategizing, planning, and achieving defined goals in a timely manner
• Track record of managing large budgets (minimum $10k daily) and delivering measurable results in Tier 1 countries
• Expertise in Meta’s and mobile attribution platforms (AppsFlyer, Singular or similar) performance metrics, optimization setups, and event tracking
• Hands-on experience creating, executing, and refining strategies that achieve key goals
• Strong analytical skills with the ability to turn data into impactful decisions
• Proof of record of working with creative teams to improve campaign performance
• Critical thinking skills with the ability to pivot decisions when needed
• Experience in mentoring and leading junior team members
• Team player with excellent communication skills, able to work cross-functionally
• Good English level is required

Responsibilities

• Lead in-depth analysis of campaign performance in Meta by segmenting data and using analytic tools to provide insightful, data-driven reports and direction
• Bring innovative ideas and strategies to the table
• Lead Meta ad campaigns for app growth, focusing on testing, scaling, optimization, and delivering insights to boost ROI and results
• Manage large budgets (minimum $10k daily) with a relentless focus on achieving financial targets and campaign efficiency
• Deliver clear feedback and precise performance reports on CAC, LTV, and ROI to align teams and drive actionable outcomes
• Exhibit strong decision-making skills and work autonomously while maintaining a collaborative mindset for team projects
• Collaborate with performance creative to develop high-performing ads, improving current concepts based on performance data
• Propose, test, and iterate on landing page ideas to enhance user acquisition and conversion rates
• Stay ahead of industry trends, identify growth opportunities, and implement cutting-edge strategies
• Lead strategic pivots when necessary, adapting to rapid changes while maintaining a focus on measurable impact
• Mentor and lead lower seniority team members, fostering their growth and development

Preferred Qualifications

Proficiency in English is preferred

Benefits

• Opportunity to join our Employee Stock Options program
• Opportunity to help scale a unique product
• Various bonus systems: performance-based, referral, additional paid leave, personal learning budget
• Paid volunteering opportunities
• Work location of your choice: office, remote, opportunity to work and travel
• Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes