Senior Product Marketing Manager

Summary

Join Acquia as a Senior Product Marketing Manager, Optimization and manage product marketing programs for Optimization and Insights products. You will report to the Director, Product Marketing and collaborate with various teams to maximize revenue. Key responsibilities include developing go-to-market strategies, working with cross-functional teams on implementation, driving sales pipeline, creating marketing content, and collaborating with partners. You will also work to ensure product retention and growth within the customer base. The role requires a background in digital experience optimization, experience in various aspects of product marketing, and proven success in working with cross-functional teams. Acquia offers competitive benefits, including healthcare coverage, wellness programs, and parental leave.

Requirements

• Background in digital experience optimization space including strong understanding of the competitive landscape
• Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
• Proven impact on core business KPIs
• Proven success working with cross functional teams for strategic company initiatives
• Strong communication skills, including written and speaking

Responsibilities

• Develop go-to-market (GTM) strategies for the product families you’re aligned to
• Identify the market opportunity and target buyer personas
• Define the routes to market
• Develop GTM plans and messaging/positioning
• Validate the approach
• Work with a cross-functional team to implement the plan
• Drive sales pipeline
• Track and monitor the success of the plan and revenue for the product
• Work with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
• Work with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
• Prepare and deliver presentations as a subject matter expert at live events and webinars
• Work with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
• Work with the product team to feed field and analyst input back into the product roadmap
• Work with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
• Work with the relevant partners to maximize revenue potential
• Assist the field in individual deals and sales strategy where appropriate
• Understand the competitive landscape for a specific product category and how we position against a given set of competitors
• Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables
• Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR

Benefits

• Competitive healthcare coverage
• Wellness programs
• Take it when you need it time off
• Parental leave
• Recognition programs