Summary
Join Huge as a Senior Media Manager and lead paid search campaigns for enterprise clients. Manage Google Ads, Bing, and other platforms, focusing on lead generation KPIs. Responsibilities include campaign setup, keyword development, ad copy creation, and performance reporting. You will collaborate with various teams to optimize campaigns and meet client goals. The role requires 4+ years of paid search experience, B2B experience, and proficiency in analytics tools. This is a fully remote position within the United States, ideally in the Eastern or Central time zone.
Requirements
- Ability to use reporting, analytics, and trend tools on a daily basis
- You have 4+ years of experience in Paid Search and Search Engine Marketing (SEM)
- You have B2B experience
- Ability to manage competing priorities across multiple accounts and willingness to work independently but also in a team when needed
Responsibilities
- Manage paid search accounts for enterprise accounts on Google Ads - including YouTube and Gmail, Bing, and other search platforms for a variety of clients
- Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, pacing, bid and budget management
- Create new paid search campaigns, ad groups, ads, and accounts
- Help your clients meet their strategic goals by surfacing trends, producing reports, and recommending areas for improvement
- Write weekly performance insights for client review
- Design and deliver presentations, custom dashboards, and executive reports for tracking key business metrics
- Create & manage persona-driven A/B and multivariate testing for various web-based initiatives
Preferred Qualifications
- Experience managing lead gen client KPIs is preferable
- Experience supporting clients in the financial services sector
- You’re an analytical thinker and it’s a plus if you’re well-versed in tools like Google Analytics, Kenshoo, and Tableau (or other data visualization software)
- You’re an experienced marketer who knows their way around popular PPC ad platforms like Google Ads & Microsoft Ads (certifications are a plus but not required)
- You’ve managed moderate to large-scale PPC accounts in a variety of different business verticals
- You’re flexible with the ability to learn on the fly when facing new challenges
Benefits
$55 — $63 USD
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