Senior Partner Marketing Manager
Teramind
πRemote - United States
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Job highlights
Summary
Join Teramind as a Senior Partner Marketing Manager to spearhead channel expansion and partner-led revenue growth. You will lead marketing efforts for partner enablement, new partner acquisition, and expanding sales with existing partners. This role involves creating integrated marketing programs, developing go-to-market strategies, contributing to thought leadership, and expanding market opportunities. Experience in channel and solution marketing with a strategic approach is crucial. The position is remote, offering flexibility and the chance to work with a global, distributed team. Teramind values collaboration, innovation, and employee growth.
Requirements
- Minimum of 5 years of partner marketing experience in enterprise software, with a strong focus on channel marketing strategies
- Demonstrated expertise in partner ecosystem development, including partner recruitment, enablement, and growth programs
- Proven ability to develop and execute integrated marketing campaigns that drive partner engagement and revenue
- Strong skills in creating partner-facing marketing collateral and enablement resources
- Excellent communication and presentation skills for articulating marketing strategies to diverse stakeholders
- Proficiency in using partner relationship management (PRM) tools and marketing automation platforms
- Demonstrated success in measuring and reporting on partner marketing program performance and ROI
- Ability to build and nurture strategic relationships with partners to foster collaboration and growth
Responsibilities
- Develop and deploy measurable marketing programs and events designed to raise internal awareness and external global brand recognition, converting awareness to Teramind and Partner-originated leads and opportunities
- Partner with product management and sales to develop and execute go-to-market strategies for existing and new solutions and partners
- Craft positioning and messaging for Teramind's initiatives and products throughout the entire partner funnel, from onboarding to education and ongoing product updates
- Create key sales tools including solution briefs, case studies, competitive positioning, and customer-facing resources
- Provide event planning and support that helps ensure continuous partner integration across all types of partner events
- Develop thought leadership content and strategy, building relationships with partner stakeholders, subject matter experts and customer champions
- Lead Teramind's partner initiatives through integrated marketing spanning web, social, demand generation, adoption, press, analysts, events, and more
- Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Continually monitor, analyze, and optimize partner programs and expand partner sales using data
- Build relationships and earn trust with partner key stakeholders and regional representatives to localize, scale, and support programs and initiatives
Preferred Qualifications
- Knowledge of user activity monitoring, insider risk management, data loss prevention, and compliance enforcement
- Experience with partner strategies with complex SaaS solutions and use cases
- Strategic understanding of various components of a typical security stack, including UAM and DLP products and data security governance programs
- Knowledge of compliance and regulatory requirements in technology partner ecosystems
Benefits
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Professional development budget
- This is a remote job. Work from anywhere!
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