Remote Senior Partner Marketing Manager

Summary

Join Apply Digital as their Partner Marketing Manager for the Americas! This role involves leading and growing partner marketing initiatives, collaborating with various teams, and managing a marketing budget. You will oversee partner relationships, develop and execute content and event plans, and track key performance indicators. The ideal candidate has 7+ years of experience in partner marketing, a proven track record of success, and strong communication skills. Apply Digital offers a hybrid/remote work environment, a generous vacation policy, customizable benefits, and various professional development opportunities.

Requirements

• Seven or more years of proven corporate or agency in a partner marketing role
• Minimum education includes an undergraduate degree in Business, Management, Marketing, or related fields
• Fluency in spoken and written English
• Proficiency with a CRM, preferably Hubspot
• Proficiency with Google Workspace
• Experienced in leading diverse internal and external groups through ideation sessions, consensus building, post-conference sessions, and overall event planning coordination
• Willing to travel 2-3 times every quarter, working hours on weekends or as needed for onsite event operations
• Ability to meet physical requirements, including travel, walking, working long days or hours during onsite event operations

Responsibilities

• Oversee and be accountable for the partner marketing strategy for our core partners
• Relationship management
• JVP development
• Content plan development and execution
• Opportunity identification
• Brief development
• Managing stakeholder engagement and approvals
• Event plan development and execution
• Event contracting
• Planning, logistics, and booking
• Pre- and post-event budgeting
• Onsite execution and support
• KPI measurement and reporting
• Partner marketing budget management
• Building programmatic processes to manage content creation with partners
• Build a content repository
• Ideate and test new partner marketing approaches
• Champion partners internally and externally; become an expert in the partner’s business model, technology offerings, and market
• Understand and communicate marketing opportunities, trends, needs, and partner feedback to cross-functional teams
• Travel to and participate in onsite events
• Work with the Growth Marketing team to keep Hubspot up to date with partner marketing results
• Lead generation (develop a process to accelerate and optimize lead development throughout the funnel)
• Event execution and performance
• Content program management
• Partner NPS

Preferred Qualifications

• In-depth knowledge of partner marketing within a web/product (or Services/ISV landscape) development environment
• Experience with building strategic road maps and delivering them
• Experience with event planning and execution
• Experience with lead generation, funnel management, and growth marketing
• You are an excellent communicator and coalition builder who knows how to improve organizational support, collaboration, and credibility across multiple disciplines within the company
• Exceptional time management and ability to multitask in a deadline-oriented environment
• Skilled at navigating ambiguity in a fast-paced, global, and rapidly changing environment
• Quick and proactive at solving challenges as a self-starter who needs minimum guidance and direction

Benefits

• Remote office set-up budget
• Annual celebrations
• Parental leave top-ups
• Great projects: Broaden your skills on a range of engaging projects with global brands and important work for causes we care about
• An inclusive environment: We’re truly committed to building a culture where diversity is celebrated and everyone feels welcome. So come as you are
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both