Growth Marketing Manager

Summary

Join Journey Clinical, a healthtech company transforming mental health care, as their Growth Marketing Manager or Senior Manager. Lead therapist and patient acquisition by owning performance marketing strategy and execution across various channels. You will optimize paid campaigns, manage agency partners, and conduct experiments to improve acquisition funnels. Collaborate with cross-functional teams, leveraging data to track metrics and identify areas for improvement. This is a full-time, remote (US-based) position offering a chance to make a real impact in a rapidly growing field. The role requires a strategic and hands-on approach, thriving in fast-paced environments and a passion for improving mental health access.

Requirements

• 6–10 years in growth, performance marketing, or demand generation, ideally in startup or fast-growth environments
• Proven success owning and scaling acquisition channels, with experience managing paid campaigns and external agencies
• Strong grasp of growth metrics including LTV/CAC, attribution, lead progression, and funnel optimization
• Experience designing and executing structured, statistically sound growth experiments
• Comfortable working cross-functionally and independently with high accountability and a bias toward action

Responsibilities

• Lead therapist and patient acquisition strategy across Meta, Google, LinkedIn, and emerging channels
• Launch and optimize paid campaigns with a focus on CAC efficiency and lead-to-customer conversion
• Manage agency partners to drive alignment on creative testing and performance goals
• Own a structured experimentation roadmap across audiences, offers, creative, and conversion flows
• Partner with design, product, and lifecycle marketing to improve landing pages, nurture flows, and onboarding experiences
• Use HubSpot and Tableau to track full-funnel metrics and identify areas to improve drop-off and velocity
• Build high-quality campaign briefs that align goals, messaging, and creative formats
• Collaborate with internal and external teams to ensure consistent asset delivery and testing cadence
• Monitor campaign data to refresh assets and avoid performance fatigue
• Support initiatives to grow referrals, self-serve signups, and awareness through community and content
• Collaborate with product and content teams on experiments that reduce friction and improve acquisition velocity

Preferred Qualifications

• Background marketing in DTC health, B2B2C models, or therapist/patient-facing models
• Familiarity with referral programs, freemium and product-led-growth funnels, or organic growth tactics such as SEO