DataCamp is hiring a
Senior Performance Marketing Manager

Summary

The job is for a Senior Performance Marketing Manager at DataCamp who will lead efforts in exploring and scaling new paid media channels. The role involves testing, iterating, and optimizing presence on platforms like TikTok, Google DemandGen, and YouTube, with the freedom to own budget and drive results. The ideal candidate has 5+ years of experience managing multiple paid social channels, strong analytical abilities, creativity, ownership, excellent communication skills, flexibility, and adaptability.

Requirements

• Proven experience (+5 years) in managing multiple paid social channels, with a strong track record of driving results
• Strong analytical abilities to assess campaign performance and make data-driven decisions
• Creative mindset to develop compelling campaigns that resonate with our target audience
• Ability to take full ownership of budget and results, driving initiatives from start to finish
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Flexibility to adapt to new platforms, trends, and strategies in a fast-paced environment

Responsibilities

• Test, iterate, and scale new paid media channels, starting with TikTok, Google DemandGen, and YouTube
• Own and manage the budget for new channel initiatives, ensuring optimal allocation and performance
• Continuously analyze and optimize campaigns to drive maximum ROI
• Develop and execute strategies to enhance our presence and performance across multiple paid social channels
• Work closely with the creative, analytics, and broader marketing teams to align on goals and execute campaigns
• Provide regular updates and insights to the VP of Acquisition on campaign performance and growth opportunities
• Stay ahead of industry trends and leverage new tools and techniques to keep our marketing efforts cutting-edge

Benefits

• Competitive compensation
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Global retreats: Participate in international company retreats, fostering a global team spirit
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!