Perspective is hiring a
Senior Performance Marketing Manager

Summary

The job is for a Performance Marketing role at Perspective, a profitable bootstrapped company with 40 employees and over 5000 paying customers. The role involves managing one of the biggest paid social channels (Meta), creating and optimizing in-channel campaigns, performing quantitative analysis, and assisting in creative strategy.

Requirements

• Experience in Performance Marketing
• Great expertise in one or more major paid social channel like TikTok or LinkedIn
• Experience in operations and strategy
• Run paid social programs at a similar product-led B2B SaaS startup and understand the business model deeply, how to optimise for free trials, sign-up flows, and upfront purchases
• Resourceful, curious, learn quickly, and intrinsically passionate about the topic of user psychology and performance marketing
• Fluent in English and speak German at a native level

Responsibilities

• Acquisition & Funnel Experimentation
• Implementing and running a continuous testing setup in push channels to further enrich the creative strategy
• Running tests and talking to customers and implementing hypotheses into our funnels to identify and resolve conversion bottlenecks
• Building and validating new funnels
• Acquisition Copywriting
• Creating, executing, and optimizing in-channel campaigns with the goal of maximizing the return on ad spend
• Exploring and establishing profitability on further push channels to add to our existing mix (TikTok, LinkedIn, Native)
• Overseeing implementation of channel-specific conversion tracking and reporting
• Working closely with our design team to improve ad creative in order to increase conversion and improve overall performance
• Performing detailed quantitative analysis on marketing performance data at the program and the individual channel levels, reporting on it on a regular basis, and using it to continuously build experiments and improve how we go to the market

Benefits

• Remote & Freedom
• Responsibility, Ownership & Impact
• Personal & Professional Growth
• Best Equipment & Remote Budget
• Team Events
• Cordial & passionate team