Senior Performance Marketing Manager

Summary

Join Planful as a Senior Performance Marketing Manager to lead digital growth initiatives and scale the business through innovative marketing strategies. You will be responsible for developing and executing high-impact digital marketing strategies, driving customer acquisition and engagement, mentoring teams, and managing key vendor relationships. This role requires a proven track record in leveraging diverse digital channels, particularly paid social campaigns, to deliver measurable business outcomes. The ideal candidate is a seasoned marketing professional with strong analytical skills and a data-driven mindset. Planful offers a remote-first culture with various benefits, including generous paid time off, wellness days, parental leave support, and a company-wide mentorship program.

Requirements

• 5-7 years of experience in performance marketing, with a strong focus on scaling paid social campaigns and other digital channels
• Exceptional analytical skills and a strategic, data-driven mindset to optimize and innovate complex marketing strategies
• Demonstrated success in managing large-scale marketing budgets and delivering measurable ROI
• Proven ability to partner with cross-functional teams and collaborate effectively with Product Marketing, Demand Generation, and creative teams
• Experience designing and executing robust marketing experiments, including A/B testing, to inform strategic decisions
• Organizational and project management skills, with the aptitude to oversee multiple high-priority initiatives concurrently

Responsibilities

• Oversee large performance marketing budgets and optimize paid digital channels, including forecasting and performance measurement
• Enhance the conversion funnel through ongoing testing of bidding, targeting, messaging, creative, and landing pages
• Lead and optimize paid social campaigns on platforms like Meta and LinkedIn
• Launch inbound and expansion campaigns across new geographies and product lines
• Design and execute A/B and multivariate tests, and share actionable insights with cross-functional teams
• Work closely with product marketing, demand generation, and creative teams to integrate full-lifecycle marketing strategies
• Manage relationships with agencies and vendors, including Firebrand and metadata.io

Preferred Qualifications

• Experience using metadata.io for paid social campaign execution is preferred
• Familiarity with 6sense for audience segmentation and management is a plus

Benefits

• 2 volunteer days per year
• Birthday PTO
• Quarterly company Wellness Days
• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
• Annual Planful Palooza
• Team-specific off-sites
• Remote first culture with benefits such as home office setup, and monthly wifi and cell phone reimbursements
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, LatinX at Planful, Parents of Planful, and many more