Tide is hiring a
Senior Performance Marketing Manager

Summary

Join us in our mission to empower small businesses and help them save time and money. As a Senior Performance Marketing Manager (Germany), you will formulate the strategy for scaling Tide’s products in the German market across the whole marketing mix but with a special focus on Paid Search, Display, YouTube, UAC and Apple Search Campaigns.

Requirements

• Fluency in German and have an excellent understanding of the German market
• Expertise in Paid Search with 6+ years experience and recent hands on experience managing Search accounts
• 4+ years experience in running other digital marketing channels such as Paid Social, Affiliates or CRM
• Excellent working knowledge of Google Ads, Microsoft Ads and Google Analytics
• Demonstrable experience in driving large volumes of B2B lead acquisition
• A test-and learn mindset and you underpin that with excellent hypotheses, detailed documentation and effective implementation of positive results
• Good understanding of attribution and measurement of digital marketing channels, working with data specialists to get results
• Ability to work seamlessly with a cross-discipline team, bringing complex marketing strategies to life with clear documentation, compelling communication and a collaborative mindset
• Comfort using data visualisation or attribution tools as your primary source of truth, coupled with the ability to create compelling stories using these tools

Responsibilities

• Formulate the strategy for scaling Tide’s products in the German market across the whole marketing mix but with a special focus on Paid Search, Display, YouTube, UAC and Apple Search Campaigns
• Build, optimise and scale focused marketing campaigns that perform from a volume, quality and cost-efficiency perspective
• Utilise relevant data to inform decisions on your campaigns, forming hypothesis and relentlessly testing them
• Be responsible for maintaining large budgets and accountable for rapidly scaling targets
• Use your expertise in digital marketing to define and plan channel strategies and roadmaps for the Germany business function
• Work closely with Data, Product, Web and more teams to provide real, scalable benefits to your channels
• Use a rapid test-and-learn mentality, designing and implementing tests, maintaining best practice
• Forecast & report performance, using an analytical mindset to help inform and develop the target market and product offering

Benefits

• 25 days holiday with the ability to buy 5 extra days per year
• We invest in your development with a EUR 1,000 professional L&D budget per year and ability to access thousands of resources through the Learnerbly platform (available after you pass your probation period)
• Statutory Health Insurance
• Statutory Pension contribution
• Parental Leave
• 3 days paid volunteering or L&D time off per year
• Mental health support through Plumm
• Flexible work from home, Tide will also contribute 50% of office equipment for your remote working - up to EUR 200
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials
• Sabbatical Leave