Senior Performance Marketing Manager

Summary

Join WongDoody, a global agency with a focus on human experience, and contribute to the creation of engaging brand experiences for major clients in the FMCG and retail sectors. Based in Germany, this role offers flexible working hours, 30 days of vacation, access to Urban Sports Club, and a collaborative team environment. You will design, build, and optimize paid media campaigns, manage reporting, consult with clients, and collaborate with cross-functional teams. The ideal candidate possesses extensive experience in paid advertising, proficiency in various ad platforms, and excellent communication skills. This position requires fluency in German and English.

Requirements

• Minimum of 6-8 years of experience in marketing and paid advertising, ideally in the consumer goods and retail sector
• Proficiency with various ad managers, Google Analytics, and Google Tag Manager
• Agency experience and familiarity with cross-disciplinary collaboration, especially with creative deliverables
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Fluency in both German and English

Responsibilities

• Design, build, and optimize paid media campaigns with 6-figure budgets
• Manage and optimize regular reporting and dashboards
• Consult with clients on paid media as part of a holistic and integrated digital marketing approach
• Proactively develop opportunities to improve campaign and content performance through the use of paid channels and platform changes
• Collaborate closely with strategy and creative teams to enhance digital marketing content
• Know and consult on Meta, Google, TikTok, and Pinterest Ads: campaign setup, monitoring, and optimization
• Test and evaluate new marketing channels and advertising formats
• Develop and implement performance marketing strategies, including KPI frameworks, targeting strategies, and media plans
• Ensure effective budget allocation across channels based on performance
• Contribute to other marketing areas such as email marketing and CRM
• Stay updated with the latest trends in digital marketing, evaluate new technologies, and integrate them into our marketing strategies
• Own and manage relationships with external partners and vendors to support integrated programs

Preferred Qualifications

• Demonstrated interest and curiosity in marketing technology, social media evolution, and automation
• Empathy, listening skills, and openness to integrating technological developments into daily business

Benefits

• Flexible working hours
• Work where it works for you. At home or in the office, or any mix you like
• Working for strong brands and clients we believe in
• 30 days' vacation per year
• Urban Sports Club
• Nice people in welcoming teams